Hostess® Expands Breakfast Offerings with New Danish, Muffins and Donut Flavors to Entice Both Breakfast Lovers and All Day Snackers

Introduces New Retailer Programming Aimed at Driving Overall Category Growth

2014 NACS Show

LAS VEGAS--()--With a continued focus on expanding its convenience store offerings, Hostess Brands debuted eight new single-serve breakfast treats today at the annual NACS Show in Las Vegas to an audience of several hundred convenience retailers. The following items will be sold in individual single serve packs for a suggested retail price of $1.79 nationwide at convenience stores, grocery, drug, dollar and mass retail outlets starting in January 2015:

  • Four new 5.0 ounce Danish Pastries available in Apple, Berries & Cheese, Cheese and Chocolate;
  • Three new 5.5 ounce Jumbo Muffins available in Banana Nut, Blueberry, and Chocolate Chip; and
  • One new 3.7 ounce donut item available in Glazed Donettes

“Given the growth in snacking and consumers’ tastes for satiating, sweet snacks at all hours of the day, the Danish Pastries, Jumbo Muffins, and Glazed Donettes are strategic product line additions,” said Andy Jacobs, SVP and Chief Customer Officer, Hostess Brands, LLC. “Hostess has been driving the sweet baked goods category growth with a focus on both breakfast and all-day snacking. Our new items complement our existing breakfast line of top-selling Donettes, Coffee Cakes, Honey Buns and Cinnamon Rolls.”

In addition, the company has launched its new Hostess Partner Program, a strategic trade initiative designed to ensure continued and accelerated category growth following the acclaimed comeback of the iconic Hostess product line.

“Our new Hostess Partner Program provides incentives to our C-store retail partners that are proven to deliver significant incremental growth for the sweet baked goods category,” added Jacobs.

For more information about Hostess products and Hostess Brands, LLC, please visit hostesscakes.com and hostessbrands.com. Follow Hostess on Twitter: @Hostess_Snacks; on Facebook: facebook.com/Hostess; on Instagram: Hostess_Snacks; on YouTube: youtube.com/HostessSnacks; on Pinterest: pinterest.com/hostesscakes; and on Tumblr: hostesssnacks.tumblr.com.

Contacts

LAK Public Relations, Inc.
Hannah Arnold, 212-575-4545

harnold@lakpr.com
or
Marie Espinel, 212-575-4545

mespinel@lakpr.com
or
Lynn Trono, 212-575-4545

ltrono@lakpr.com

Release Summary

Hostess Brands debuted eight new single-serve breakfast treats at the annual NACS Show in Las Vegas for convenience store retailers. The company also launched its new Hostess Partner Program.

Contacts

LAK Public Relations, Inc.
Hannah Arnold, 212-575-4545

harnold@lakpr.com
or
Marie Espinel, 212-575-4545

mespinel@lakpr.com
or
Lynn Trono, 212-575-4545

ltrono@lakpr.com