INDIANAPOLIS--(BUSINESS WIRE)--PERQ, a measured marketing technology and promotions company that helps businesses attract consumers through incentives, has increased sales conversions by 500 percent since using Salesvue (www.salesvue.com), a sales acceleration and business intelligence company.
PERQ enlisted the help of Salesvue to automate its sales process and deliver the business intelligence necessary for the company’s retention team to succeed. The retention team’s win-back program is focused on re-engaging clients who are not currently active or who have a promotion ending.
Traditionally, PERQ’s sales reps set their own cadence and decided how often they would call a client. “It was really difficult to understand what was working,” said Stephanie Thompson, client success director at PERQ. “We were getting our results after the fact, and it was too late to make changes. Deals were lost.”
Salesvue automated PERQ’s opportunity creation, which provided the foundation for being able to see which steps are working best and which should be altered or eliminated. Prior to Salesvue, PERQ sales reps would wait to create an opportunity until there was a sales win. With Salesvue, a task automatically pops up and guides the sales rep through the task.
Since using Salesvue, the retention team has increased the number of calls they are able to make by 125 percent. Conversations per rep have increased an average of 330 percent and the number of sales conversions per rep has grown an average of 500 percent.
In addition, Thompson now has insight into what’s working so she can optimize programs. For example, the business intelligence gained through Salesvue shows her that while most conversations take place on the first or second call, continuing the calling cadence past the 11th call can pay off with a 30 percent conversation rate. Now she can show reps why calling past the 10th call can be productive.
Thompson also is able to make better staffing decisions. Before Salesvue she would have to make assumptions about the company’s conversation rate. With a process and metrics, she was surprised to learn it was lower than she initially thought.
“This kind of insight allows me to staff campaigns based on actual metrics; there is no more guessing,” said Thompson.
Indianapolis-based Salesvue provides a sales acceleration and business intelligence technology for companies that need to shorten the time it takes to connect with their best prospects. By combining prospecting structure and actionable insight, Salesvue can increase sales connections by 40 percent or more. Salesvue customers come from various industries, including technology, finance and membership organizations. Salesvue’s cloud-based application is available on the Salesforce AppExchange. Salesvue has raised $3 million in funding to date, with Cultivation Capital as its lead investor. More information is available at www.salesvue.com and on LinkedIn at https://www.linkedin.com/company/salesvue.