LOS ANGELES--(BUSINESS WIRE)--SGN (www.sgn.com), one of the largest independent game developers worldwide, and Fox Digital Entertainment have partnered to launch “The Book of Life: Sugar Smash,” the official mobile game for the upcoming animated film, The Book of Life, in theatres October 17, 2014.
This is SGN’s first collaboration with a major Hollywood studio on a simultaneous game and film release. The Book of Life tells the story of Manolo, a young man torn between fulfilling his family’s expectations and following his heart. The film follows his journey through three fantastical worlds where he must face his greatest fears to reunite with his true love, Maria. Produced by Guillermo del Toro and directed by Jorge R. Gutierrez, the film features a star-studded cast including Channing Tatum, Zoë Saldana, Diego Luna, Ron Perlman, Ice Cube, Danny Trejo, Cheech Marin, Placido Domingo, and Christina Applegate, many of whom are featured in the game.
“The collaboration potential for mobile gaming and Hollywood entertainment is massive. We are thrilled to partner with Fox to develop a new avenue for The Book of Life,” said Chris DeWolfe, CEO and Founder of SGN. “Additionally, through the appealing gameplay of “The Book of Life: Sugar Smash” we can expose a new audience to the film, and vice versa.”
The game’s virtual worlds correspond with the film’s fantasy realms, which Manolo must explore, navigate and overcome. The game’s levels vary in difficulty, objectives and challenges. Players can instantly share and compete for high scores and accomplishments on social media.
“SGN has been a great partner in creating an enchanting game that maintains the integrity of the film’s storyline and unique style and tone,” said Rick Phillips, SVP, Fox Digital Entertainment. “With this game we are able to broaden the film’s universe, enabling the audience to interact with the story long after they’ve left the theatre.”
The game “The Book of Life: Sugar Smash” is available now for free download on the App Store on iTunes.
SGN is the premier cross-platform mobile game developer, delivering highly entertaining and engaging titles to millions of users around the world on Facebook, Android, iOS and Amazon. Founded by MySpace Co-Founder Chris DeWolfe, Josh Yguado, and Aber Whitcomb, SGN’s strong executive team with stellar programming and creative talent has established the company as a leader in the mobile gaming industry. SGN’s acquisitions include Mindjolt, SGN, and Mob Science. SGN’s patent-pending MasterKey technology deploys games seamlessly across multiple platforms, allowing players to interact with friends regardless of the device or site they prefer. SGN operates with a global presence with offices in Los Angeles, San Francisco, San Diego, and Buenos Aires.
About Fox Digital Entertainment
Fox Digital Entertainment (FDE) is the Twentieth Century Fox division dedicated to fostering new and innovative mobile content and apps in emerging distribution channels. FDE develops and produces original videos, apps, and games based on new concepts and extensions of existing Fox brands. The group has produced a number of award-winning products, among them ANGRY BIRDS™ RIO, ICE AGE VILLAGE™, THE SIMPSONS™ TAPPED OUT, FAMILY GUY: THE QUEST FOR STUFF and many others.