DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/kmrlqt/2014_digital) has announced the addition of the "2014 Digital Marketing Services Outlook: SMBs Learn the Cost of Managing Their Own Media" report to their offering.
While all the attention seems to go to digital advertising, there's a quiet revolution occurring in marketing budgets, especially at the local level. Companies have begun spending vast amounts of money on the basic underlying services needed to support their digital marketing. The end result is that they're beginning to learn the cost of managing their own media. They don't need to buy a transmitter or printing press to claim their channel, but they do need to buy a spate of other services that's costing them $501 billion this year.
This year, the money spent on digital marketing services will consume more than two-thirds of all U.S. digital marketing expenditures - $3 of every $5 spent - as businesses build, alter, create, and recreate the constantly evolving infrastructure of the most pervasive marketing system the world has ever known: the digital ecosystem.
This report takes a deep dive into the digital marketing services category. It dissects what businesses are spending and how they feel about digital marketing. The findings point to what we believe is both trouble and opportunity for anyone trying to help local businesses market themselves. The trouble is imbedded in the fact that the smaller operators feel confused, hoodwinked and cautious. The opportunity rests in the sheer size - they're spending 5 times more on digital services than on digital advertising - and the fact that it's a highly fragmented marketplace, ripe for a superior provider to emerge at the local level.
Key Topics Covered:
CHAPTER 1: Businesses Learn the Costs of Managing Media
CHAPTER 2: What Main Street Spends on Digital Services
CHAPTER 3: What Main Street Thinks About Digital Services
Observations & Recommendations
APPENDIX A: 125 Sample Responses from Aug.-Sept. 2014 Survey
APPENDIX B: Digital Services Definitions
APPENDIX C: Digital Services Spending
For more information visit http://www.researchandmarkets.com/research/kmrlqt/2014_digital