SAN FRANCISCO--(BUSINESS WIRE)--Chrome Industries, a San Francisco-based company that designs and manufactures useful and durable gear for urban mobility, announced the hiring of Chris Silverman as President. Silverman, an experienced merchant and brand builder, brings more than two decades of experience working with successful companies such as Levi Strauss, X-Large apparel (with the Beastie Boys), Mossimo Australia, twenty two shoes and, most recently, led the global expansion for Australian-based Volley footwear.
Nearly twenty years ago, the first Chrome messenger bag was produced with a Juki sewing machine and a salvaged seatbelt buckle. Response to the unique design esthetic was immediate, earning the brand an indelible place within the fabric of the bike messenger, fixed freestyle and urban-commuter scene. Today, Chrome’s street-tested bags, footwear and apparel feature military grade materials made for people who live and ride the city.
“Chrome is an incredibly authentic brand that is a favorite among an extremely discerning urban audience,” said Silverman. “We will always develop products that remain true to that core, while introducing the Chrome movement to an expanding audience of highly creative individuals who thrive in the city.”
Silverman’s hire represents Chrome’s commitment to building an iconic brand with a leadership team possessing the vision and expertise to honor a nearly 20-year heritage of uniqueness, resourcefulness, and excellence. The company’s products are designed to adapt to the changing and unpredictable nature of city life. Utility and mobility are cornerstones of a product line up that is as comfortable to wear on a bike as in the bar.
Chrome products are available online and at retailers who serve the active urban culture. In addition, Chrome Retail HUBS in San Francisco, New York, Chicago, Portland, Seattle and soon-to-be in Minneapolis are showrooms and gathering places for makers, creatives and those seeking the tools they need for living the city.
About Chrome Industries
Chrome Industries is a privately held maker of bombproof gear for living the city. For nearly 20 years, the San Francisco-based company has designed and manufactured American-made gear from company owned and operated factories. With a passion for its community, Chrome retail HUBS engage community makers through local events, while also offering consumers a chance to build a custom bag at a Chrome Custom Sewing Station, discover new music, watch videos and exclusive screenings. For more information on Chrome, its products and the Chrome lifestyle, visit www.chromeindustries.com.