FOOTHILL RANCH, Calif.--(BUSINESS WIRE)--Oakley, Inc. today announced Snowboarding: For Me – a film that brings to life the unique relationship between its world-class snowboarding team and the sport and lifestyle they inhabit every single day. Each individual has his own story of how he began snowboarding, and how the sport, through countless hours of dedication and determination, changed his life – from its trailblazers to current and rising stars.
From the streets of Finland to the backcountry of British Columbia, from Norway to Japan, the film takes the viewer on a journey using state-of-the-art technologies and techniques. Snowboarding: For Me was shot over the 2013/14 season and couples archival and never-seen-before footage with moving testimonials about the sport and the way it has impacted the athletes’ lives.
“In setting out to make Snowboarding: For Me, the aim was to provide our team of athletes – arguably one of the most diverse and prolific groups of riders ever assembled – a platform to tell their story, to express themselves through snowboarding and to inspire others with their creativity and passion for the sport,” said Patrick McIlvain, VP of Oakley Global Sports Marketing. “What you’ll see on screen exceeds those goals. The movie taps into that internal craving we all have, whether a world-class snowboarder or newcomer, to get out and ride for love of the sport.”
The all-star line-up includes snowboarding pioneers Terje Håkonsen, Eero Ettala and JP Walker, Olympians Shaun White, Mark McMorris and Ståle Sandbech, and backcountry specialists Jake Blauvelt and Nicolas Müller, and more.
"I'm never satisfied with what I've come up with, with what I've produced. I look at it a day later, I'm like, take me back to that same spot and I'll try to one-up myself. That's what keeps me driving further,” Winter X Games gold medalist Eero Ettala said. “It's not necessarily that I need to go bigger than the year before, just something different to keep snowboarding fresh for myself and fresh for the fans that I have."
The movie will premiere at Lido Theatre in Newport Beach, California on October 30, 2014 and a series of international screenings will follow (schedule below). It will be available to download from iTunes on November 4th.
Oakley, in collaboration with ESPN, is also producing a documentary-style, television version of the movie that will be aired on ABC’s World of X Games on Sunday, November 23rd at 1:00 PM (PST).
“I want to inspire people to go ride, be creative, be yourself, have fun,” said style icon Nicolas Müller. “I know life is serious, but that’s why we have snowboarding.”
For more information and to watch the trailer, visit www.SnowboardingForMe.com.
Snowboarding: For Me international world premiere schedule:
Newport Beach, CA (Lido Theatre) – Oct. 30, 2014
Vancouver, B.C., Canada (Imperial Theater) – Oct. 31, 2014
Denver, CO (Sie Film Center) – Nov. 1, 2014
Toronto, Ontario, Canada (Bloor Hot Docs Cinema) – Nov. 2, 2014
New York City, NY (Sunshine Cinema) – Nov. 4, 2014
London, England (TBD) – Nov. 6, 2014
Innsbruck, Austria (Metropol) – Nov. 7, 2014
Helsinki, Finland (Finnkino Tennispalatsi) – Nov. 8, 2014
Further content and information can be found at the following social media channels:
Instagram: @Oakley / @OakleySnowboarding | Twitter: @OakleyAction
Project Hashtag: #SnowboardingForMe
To learn more about the latest Oakley performance products for men and women visit press.oakley.com/prizm/. You can discover more about Oakley on our Facebook, Twitter, YouTube and Instagram channels.
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which is incorporated into all Oakley sun and prescription eyewear, and all premium Oakley goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.