NEW YORK CITY & BRUSSELS--(BUSINESS WIRE)--Selligent has named Nick Worth as its first chief marketing officer, a key appointment as the international marketing automation provider deepens its US connections and continues to offer new solutions for digital and relationship marketers.
“This is an important time in Selligent’s international expansion and we are delighted to have Nick accept this critical new role,” said André Lejeune, co-founder, chairman and CEO of Selligent. “Nick’s a great storyteller and we are delighted to have him shaping the way we present our platform. He founded and ran a very successful digital agency so he’s also going to help us work even more closely with our many agency partners.”
Nick Worth is an American digital marketing entrepreneur who works closely with a number of innovative platforms and agencies. He was the founder and president of Schematic, a global interactive agency that built a formidable reputation for multi-platform digital services design. Before the agency was acquired by WPP and rebranded as Possible, Schematic's design and technology work for NBC, Target, Dell, Microsoft and the BBC, among many leading clients, won countless awards.
“I was attracted first to join the Selligent board because of the power of the Selligent platform,” said Worth. “I saw how well the solution meets the needs of marketers both at brands and agencies. When André asked me if I was interested in a full-time role developing the Selligent story for a global audience and supporting our US expansion, I jumped at the chance.”
Nick has served on Selligent's Executive Advisory Board since April 2013. He also advises a number of start-ups and agencies across the digital marketing space in Europe and the US. A market researcher and strategy consultant before founding his agency, Nick earned degrees from Harvard and Oxford.
Follow Nick on Twitter at @nsworth and on Linked-In.
Selligent is a fast-growing international marketing automation provider that powers the customer engagement programs of more than 400 European brands in retail, financial services, publishing and travel. Our solution orchestrates customer communications across multiple channels, including email, site optimization, social, mobile and call center.
The platform delivers omnichannel audience engagement, reaching beyond customers to drive personalization for anonymous site visitors and to layer behavioral data on top of traditional CRM databases. www.selligent.com