MINNEAPOLIS--(BUSINESS WIRE)--Caribou Coffee and yarnbombing artist Eric Rieger, known as HOTTEA, will unveil Caribou Coffee’s Arch of Hope during the 10th Worldwide InstaMeet weekend. The arch spans nearly 60 feet in length and is designed to inspire those impacted by breast cancer as a part of the Caribou Coffee Amy’s Blend Collection.
The installation represents the highs and lows of the cancer journey. The highest point of the arch symbolizes the true spirit of hope. The many strands of yarn, in 14 shades of pink that span from white to hot pink to deep magenta, mirror the brightly striped packaging for Caribou Coffee’s Amy’s Blend. Each stripe and strand represents one of the many uplifting wishes intended to encourage those in the midst of the cancer journey.
“Everyone has been impacted by breast cancer in one way or another,” said artist Eric Rieger. “I was honored to work with Caribou Coffee to create a piece of art that would uplift and inspire those impacted by cancer, their friends and families and the community in downtown Minneapolis.”
Caribou Coffee’s Arch of Hope is hosted in the Richard and Annette Bloch Cancer Survivor’s Park in downtown Minneapolis at 250 Marquette Avenue throughout the month of October.
“We’d like to welcome not only Caribou Coffee guests but the entire cancer community and downtown Minneapolis residents and commuters to enjoy the arch,” said Megan Fraboni, public relations manager at Caribou Coffee. “Caribou Coffee’s Arch of Hope is part of a larger effort this October where we are providing different ways to brighten the day of someone impacted by cancer.”
“An uplifting experience can make a significant difference in the life of someone affected by cancer,” said Patricia J. Goldsmith, CEO at CancerCare. “We are thrilled Caribou Coffee is joining us again this October to support and uplift our strong community of patients, survivors, families and friends. This wonderful collaboration allows CancerCare to provide even more help and hope to anyone coping with the emotional and financial challenges that accompany a cancer diagnosis.”
Caribou Coffee created an online campaign, #CaribouUplifts to provide a way for anyone to share in the care by posting a video, photo, comment or story. The company will curate the submissions in an online gallery at CaribouCoffeeUplifts.com to help inspire those affected by cancer.
In its 19th year, Caribou Coffee’s Amy’s Blend Collection supports CancerCare, a national nonprofit organization committed to helping people cope with cancer through counseling, support groups, education and financial assistance. Ten percent of all Amy’s Blend Collection purchases benefit CancerCare. To support, visit a Caribou Coffee store or http://www.cariboucoffee.com/page/1/amyscollection.jsp.
About Caribou Coffee’s Amy’s Blend
Amy Erickson was a beloved friend and roastmaster who lost her battle with cancer in 1995. To celebrate Amy and support those with breast cancer, Caribou Coffee created Amy’s Blend, a coffee that is vibrant and sweet. Ten percent of all Amy’s Blend Collection purchases benefit CancerCare, a national nonprofit organization committed to helping people cope with cancer through counseling, support, education and financial assistance.
About Caribou Coffee
Founded in 1992, Caribou Coffee Company is one of the leading branded coffee companies in the United States, with a compelling multi-channel approach to their customers. Based on the number of coffeehouses, Caribou Coffee is the second largest company-operated premium coffeehouse in the United States. The Company’s coffeehouses aspire to be the community place loved by guests who are provided with an extraordinary experience that makes their day better. Caribou Coffee provides the highest quality handcrafted beverages, foods and coffee lifestyle items with a unique blend of expertise, fun and authentic human connection in a comfortable and welcoming coffeehouse environment. In addition, Caribou Coffee’s unique coffees are available within grocery stores, mass merchandisers, club stores, office coffee and foodservice providers, hotels, entertainment venues and e-commerce channels. Caribou Coffee is a proud recipient of the Rainforest Alliance Corporate Green Globe Award and is committed to operating practices that promote sustainability and environmental protection. For more information, visit the Caribou Coffee website at www.cariboucoffee.com.
Founded in 1944, CancerCare is the leading national organization providing free, professional support services and information to help people manage the emotional, practical and financial challenges of cancer. Our comprehensive services include counseling and support groups over the phone, online and in-person, educational workshops, publications and financial and co-payment assistance. All CancerCare services are provided by oncology social workers and world-leading cancer experts. Headquartered in New York, NY, CancerCare maintains three additional locations in Norwalk, CT, Ridgewood, NJ and Syosset, NY.
To learn more, visit www.CancerCare.org or call 800-813-HOPE (4673).