DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/97qzm9/databook_q2_2014) has announced the addition of the "Databook Q2 2014: Digital Advertising Spend in Australia" report to their offering.
Online advertising spend in Australia stood at US$4.0 billion by end of 2013, accounting for 28.9% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR of 19.0%. This growth is expected to continue in 2014 with brands expected to spend US$4.6 billion, representing an increase of 15.1% over 2013. Over the forecast period (2014-2018), Socintel360 expects online advertising spend to grow at a CAGR of 12.3% to reach US$7.4 billion in 2018, accounting for 47.7% of the total advertising spend.
This report provides:
- Data covering future of online advertising spend and its share in total advertising.
- Data covering future of online mobile advertising spend and its share in online advertising.
- Online advertising spend for a period of 10 years, from 2009 to 2018.
- Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.
Key Topics Covered:
1 About this Report
2 Online Advertising Spend Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers
4 Australia Online Advertising Spend by Marketing Objective
5 Australia Online Advertising Spend by Channels
6 Australia Online Advertising Spend by Industry
7 Australia Online Advertising Spend by Format
8 Australia Social Gaming Advertising Spend
9 Market Share Analysis by Online Sites
For more information visit http://www.researchandmarkets.com/research/97qzm9/databook_q2_2014