Research and Markets: China Social Media Advertising Spend Outlook 2018 Featuring Sina Weibo, Tencent (Qzone, Pengyou and Tencent Wiebo), Kaixin & RenRen

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/bxbjn5/databook_q2_2014) has announced the addition of the "Databook Q2 2014: Social Media Advertising Spend in China" report to their offering.

Social media advertising spend in the China stood at US$1.3 billion by end of 2013, accounting for 8.4% of online advertising. During 2009-2013, social media advertising in the country has increased at a CAGR of 43.6%. This growth is expected to continue in 2014 with brands expected to spend US$1.8 billion, representing an increase of 42.2% over 2013. Over the forecast period (2014-2018), Socintel360 expects social media ad spend to grow at a CAGR of 37.3% to reach US$6.4 billion in 2018, accounting for 20.1% of the online advertising spend.

This report provides:

  • Data covering future of social media advertising spend and its share in total online advertising.
  • Data covering future of social media mobile advertising spend and its share in social media advertising.
  • Social media advertising spend for a period of 10 years, from 2009 to 2018.
  • Social media marketing budget allocation for 2014 and how it is expected to change over the next five years.
  • Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.

Key Topics Covered:

1 About this Report

2 Social Media Advertising Spend Market Share Analysis

3 Social Media Marketing Budget Allocation

4 Analysis of Macroeconomic, Business, and Consumer Drivers

5 China Social Media Advertising Spend by Marketing Objective

6 China Social Media Advertising Spend by Channels and Formats

7 China Social Media Advertising Spend by Industry

8 China Social Gaming Advertising Spend

9 Market Share Analysis by Social Networking Sites

For more information visit http://www.researchandmarkets.com/research/bxbjn5/databook_q2_2014

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Social Media

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Social Media