NEW YORK--(BUSINESS WIRE)--iHeartMedia, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet, announced today that it’s taking the power of its hugely successful iHeartRadio Music Festival to Latin music fans with its first-ever iHeartRadio Fiesta Latina. Latin music's biggest names will perform live at the Forum in Los Angeles, Calif. on Saturday, November 22.
The inaugural iHeartRadio Fiesta Latina will celebrate the best in Latin music with a tremendous group of artists including Ricky Martin, Roberto Tapia, Alejandra Guzmán, Prince Royce, La Original Banda El Limón with a special guest appearance by Voz A Voz, Daddy Yankee, Jesse & Joy with more to be announced soon. The star-studded event will be co-produced by iHeartMedia and Live Nation.
“Latin music has shown incredible growth on iHeartRadio -- so we decided to use the great format and cultural firepower of the iHeartRadio Music Festival to create a festival that celebrates these great artists and their music,” said John Sykes, President of Entertainment Enterprises for iHeartMedia. “Bringing this caliber of Latin artists together for a night of incredible performances will be an experience you can’t see anywhere else.”
The iHeartRadio Fiesta Latina is the newest of iHeartMedia’s incredibly successful major concert events, following in the footsteps of the iHeartRadio Music Festival, the biggest live concert event in radio history which features more than 20 A-list artists across every music genre on one stage, the iHeartRadio Ultimate Pool Party, the iHeartRadio Jingle Ball Concert Tour and the iHeartRadio Country Festival, which features today’s hottest country acts.
"This is a historic lineup and a historic event for our company, with an iconic group of Latin artists appearing on the same stage in one night,” said Tom Poleman, iHeartMedia’s President of National Programming Platforms. "iHeartMedia’s Spanish and English radio stations reach 93 percent of the Hispanic population in the U.S. -- more than any other media company — and our listeners have been asking for a show like this for a while. We couldn’t be more excited to deliver this incredible lineup — it’s going to be a one-of-a-kind event that fans of Latin music can’t experience anywhere else, in person, on-air or online.”
Beginning Oct. 2, iHeartMedia will launch a four-week nationwide promotion to give thousands of Latin music fans across the country the opportunity to win a trip to Los Angeles, Calif. for the first-ever iHeartRadio Fiesta Latina. The promotion will run on all iHeartMedia Spanish-language stations as well as on iHeartRadio in key markets across the country.
Tickets go on sale to the general public on Oct. 11 at 10 a.m. PT. For more information visit iheartradio.com/fiesta. Proud partners of the iHeartRadio Fiesta Latina include Ford Motor Company, Pepsi and State Farm®, with more to be announced soon.
Fans who cannot attend the festival will be able to listen live on iHeartMedia’s Spanish-Pop, Tropical, regional Mexican, Spanish Adult Hits, CHR, Rhythmic and Dance music radio stations across the country or on iHeartRadio.com. Streaming details will be announced soon.
With 245 million monthly listeners in the U.S., 97 million monthly digital uniques and 196 million monthly consumers of its Total Traffic and Weather Network, iHeartMedia has the largest reach of any radio or television outlet in America. It serves over 150 markets through 859 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on iPads and smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia’s digital radio platform, is the No. 1 all-in-one digital audio service with over 345 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history and reached 50 million users faster than any digital music service and even faster than Twitter, Facebook and Pinterest. The company’s operations include radio broadcasting, online, mobile, digital and social media, live concerts and events, syndication, music research services and independent media representation.