WILTON, Conn.--(BUSINESS WIRE)--SiriusDecisions, the leading global business-to-business (b-to-b) research and advisory firm, announced today the expansion of its industry-leading Sponsor Marketplace at the fifth annual SiriusDecisions Summit Europe, to be held October 21-22 in London.
As part of the Marketplace, six Marketplace Platinum Sponsors will present client case studies at the conference, highlighting real world examples of business transformation to spur top-and bottom-line growth. This year’s case studies will include:
- “The Journey to Modern Marketing” by Oracle
- “Welcome to the ‘Marketing First’ World” by Marketo
- “Driving Demand through Partners using a Concierge Service with Menu Based Packages” by Harte Hanks
- “Transforming Marketing to Effectively Deliver Demand Generation” by Ledger Bennett
- “Going Global - Best Practices for Managing a Digital Presence Worldwide” by Lionbridge
- “An Intelligent Approach to Marketing Automation Adoption” by CRM Technologies
Each of the case studies will highlight how client organizations have optimized their sales, marketing and product initiatives using SiriusDecisions’ research and models, and how other attendees can do the same.
In addition to the six case studies, the Marketplace will offer access to many of the leading b-to-b technology and services firms in Europe. The mission of the Marketplace is to provide convenience to b-to-b decision makers in the evaluation of supporting services and technologies that speed the implementation and adoption of SiriusDecisions best practices. The complete roster of Marketplace participants includes:
- Bureau van Dijk
- CRM Technologies
- Harte Hanks
- Ledger Bennett
For more information on SiriusDecisions’ annual Summit Europe, including its sessions and agenda, click here.
“The newly expanded SiriusDecisions Summit Europe Marketplace and vendor case studies will spark continued collaboration with several of the leading b-to-b businesses and highlight industry best practices and ideas,” said John Neeson, Managing Director of SiriusDecisions. “These presentations will equip attendees with key takeaways on how to transform their business, and provide solutions and services to optimize sales, marketing and product performance across the board.”
- For more detail on the SiriusDecisions sponsor case studies, click here.
- To register for Summit Europe, please click here.
- Learn more about SiriusDecisions signature models and frameworks.
- Connect with SiriusDecisions on LinkedIn, Twitter, Facebook, Google+ or YouTube.
SiriusDecisions, Summit, Summit Europe 2014, Research Models, Transformation, Marketing, Sales, Product Integration, Leadership, Innovation, Social Media, Analytics, Alignment, Messaging, Measurement, Harte Hanks, Ledger Bennett, Lionbridge, CRM Technologies, Marketo, Oracle
SiriusDecisions is the leading global b-to-b research and advisory firm. We deliver the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance.
For more information, visit www.siriusdecisions.com.