Research and Markets: Digital Advertising Spend in Italy Databook 2014: Featuring Google, Microsoft, Yahoo, Facebook, YouTube & Twitter

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/3bdg5d/databook_q2_2014) has announced the addition of the "Databook Q2 2014: Digital Advertising Spend in Italy" report to their offering.

Online advertising spend in Italy stood at US$1.9 billion by end of 2013, accounting for 17.0% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR of 11.5%. This growth is expected to continue in 2014 with brands expected to spend US$2.0 billion, representing an increase of 8.9% over 2013. Over the forecast period (2014-2018), Socintel360 expects online advertising spend to grow at a CAGR of 8.4% to reach US$2.8 billion in 2018, accounting for 23.1% of the total advertising spend.

This report answers the following key questions:

  • How is online and mobile advertising expected to grow over the next five years?
  • How much is being spent on online advertising by industry?
  • How is online marketing budget being allocated and utilized?
  • Which marketing objectives are driving the online advertising spend?
  • Which online advertising formats are gaining popularity to target consumers?
  • Which online sites are gaining / losing market share?

This report provides detailed online advertising spend data and trend analysis for a period of 10 years (2009-2018) through charts and tables. It does not contain any analyst commentary as such.

Below is an overview covering scope of this report:

  • Data covering future of online advertising spend and its share in total advertising.
  • Data covering future of online mobile advertising spend and its share in online advertising.
  • Online advertising spend for a period of 10 years, from 2009 to 2018.
  • Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.

Key Topics Covered:

1 About this Report

2 Online Advertising Spend Market Share Analysis

3 Analysis of Macroeconomic, Business, and Consumer Drivers

4 Italy Online Advertising Spend by Marketing Objective

5 Italy Online Advertising Spend by Channels

6 Italy Online Advertising Spend by Industry

7 Italy Online Advertising Spend by Format

8 Italy Social Gaming Advertising Spend

9 Market Share Analysis by Online Sites

For more information visit http://www.researchandmarkets.com/research/3bdg5d/databook_q2_2014

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Sector: Social Media

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Social Media