ATLANTA--(BUSINESS WIRE)--Insightpool, an audience cultivation and conversion platform, today closed $4 million in a Series A round of financing. The round was led by TDF Ventures and Silicon Valley Bank, with participation from Peter Kight, Chris Walters and other notable angel investors. The company will use the funds to grow their data science and sales teams, develop additional features for the upcoming 2.0 version of the Insightpool platform, build a mobile application and expand operations to Los Angeles, San Francisco and New York.
Insightpool intelligently predicts the ideal people for engagement and deploys the precise actions for that engagement, driving measurable impact for the world’s most innovative companies. The audience cultivation and conversion platform goes beyond predictive analytics, social and interest graphs, and basic influencer identification to craft meaningful conversations and build relationships with those people based on the goals of an organization’s individual campaigns.
“Identifying influencers is only part of the equation for organizations trying to find measurable business value in digital media,” said Devon Wijesinghe, Insightpool CEO. “Insightpool focuses on how likely someone is to take action when a brand proactively engages them on a topic. Our proprietary analytics engine targets the real, yet often inconspicuous people who are most likely to interact with a brand and ultimately have the biggest network effect on actual conversions according to campaign goals.”
Whether social engagement, content sharing or sales conversion, Insightpool works with brands to deploy targeted campaigns across channels to activate specific actions, based on time, content, tone and message.
“There is a lot of noise in social media management and influencer marketing, but no other platform has brought all the pieces together to create measurable ROI like Insightpool,” said James Pastoriza, managing partner at TDF Ventures. “We believe the Insightpool platform will change the way brands derive value from digital media, focusing on real business impact rather than follower counts, comments and retweets.”
In addition to TDF Ventures and Silicon Valley Bank, several notable angels also contributed to this funding round including Peter Kight (founder of Checkfree Corporation), Steve Chamberlain (early investor webmd, vitrue, n2 broadband), and Steve Koonin (past president of Turner Networks).
“Insightpool has built a truly end-to-end platform to help organizations not only identify the right people, but also engage and convert them to achieve exponential business results,” said Peter Kight. “I believe they’ve identified the missing link within social media, influencer marketing and lead generation. Others have one piece or the other, but I think Insightpool delivers by tying the pieces together to create real world, trackable value.”
With the funding, Insightpool also announced that Tom Deluca is joining the team to serve as President of Media and Consumer Markets. Former chief operations officer of Social@Ogilvy and vice president of worldwide digital marketing at Warner Brothers, Deluca has extensive consumer marketing expertise and will expand Insightpool’s presence to Los Angeles.
For more about Insightpool, please visit: www.insightpool.com
Insightpool is the audience cultivation and conversion platform used by the world’s most innovative companies.
Insightpool’s platform intelligently predicts the ideal people and precise actions to drive measurable impact. Through proprietary predictive analytics technology, Insightpool leverages demographic data, identifies and activates brand advocates to optimize network effects and real ROI conversion.
Launched in 2013, Insightpool is headquartered in Atlanta, Georgia. Insightpool works with some of the world’s largest and most innovative brands, from Coca-Cola to Cox Communications, Time Warner, General Mills and more, along with business-to-business organizations like Docusign and Demandbase. For more information, visit http://www.insightpool.com/.