NEW YORK--(BUSINESS WIRE)--Affinity Solutions, (www.affinitysolutions.com), the leader in transaction-informed marketing solutions, and pioneer of Data Analytics as a Service (DAaaS), announced today that it has completed the acquisition and integration of Ft. Lauderdale, FL.-based startup 2Go Media, a marketing technology solutions company focused on the small media business (SMB) merchant market.
The integration of 2Go Media accelerates Affinity’s ability to provide a game-changing experience for its growing base of 10,000 retail customers, and to expand its participation in this dynamic segment. There are more than five million merchants in the US for whom this solution is designed.
2Go Media developed and launched its SMB marketing portal over a year ago – and its core technology has now been incorporated into Affinity’s Navigator merchant portal solution.
In addition, Affinity has appointed Ted Mooney, former president of 2Go Media, to senior vice president and general manger of the newly formed small medium business team. Mooney’s role will be focused on developing relationships and ensuring mutual success with Affinity’s merchant acquiring partners, who are a key go-to-market channel for the company.
“This is the first acquisition for Affinity in our 14-year history. It provides powerful potential for our Company, and our partners and customers, as we combine 2Go Media’s self-service portal technology with Affinity’s unique transaction datasets, analytics, and strategic marketing platform technology,” said Jonathon Silver, chief executive officer, Affinity Solutions. “We see a tremendous opportunity for Affinity in the SMB merchant space, and this acquisition will accelerate our entry and expansion into this important new growth area, increase our speed to market with innovative technologies, and add new talent to Affinity -- including the addition of Ted to our leadership team.”
The announcement of this acquisition is coincident with completion of the integration of 2Go Media’s flagship product, the iDeals Marketing Platform, into Affinity’s Navigator Small Merchant Portal, which now includes important features, such as online presence management, of the 2GoMedia product.
Affinity’s Navigator Small Business Portal is now in a phased market roll out, and will be available across the US in early 2015.
“The coming together of Affinity Solutions with 2Go Media creates a comprehensive ecosystem of product, services, and partnerships, designed to help merchants grow sales, precision-target their offers, and better engage their customers,” said Mooney. “Combining our technology with Affinity’s powerful market position, technologies and relationships will allow us to build something very special for our combined business. We’re delighted to join the Affinity team.”
A total of nine 2Go Media’s employees have joined Affinity’s team, with some based in the company’s New York headquarters, and others remaining in 2Go Media’s Ft. Lauderdale office, which has been re-configured as a satellite development center.
About Affinity Solutions
Affinity Solutions is the industry leader in card-linked offer technology and transaction-enabled marketing solutions. Affinity Solutions leverages proprietary analytics, applied to a range of transaction and other datasets, in a privacy-controlled environment, to deliver the right offer to the right consumer at the right time, for its financial institution, retailer, and digital platform partners. Affinity Solutions has partnerships with nearly 4,000 national and regional banks, and approximately 10,000 brick-and-mortar retail partners. Its innovative programs incorporate experiential benefits designed to drive deeper and more valuable customer relationships for its partners. For more information, please visit www.affinitysolutions.com, or follow the company on Twitter at @AffinitySolutns.