WAKEFIELD, Mass.--(BUSINESS WIRE)--Primax, a premier provider of debit and credit card issuing and merchant acquiring programs, products and services, today announced the relaunch of its credit card loyalty program now called ConnectUP™ Rewards.
ConnectUP™ Rewards includes a number of new and enhanced features for Primax issuers’ cardholders. An online value center allows cardholders to take advantage of money-saving offers and earn points on those purchases. With the ShoppingFling feature cardholders earn points by shopping online with hundreds of participating merchants. Additionally, with the subscription-based coupon feature cardholders can access coupons and download, print, use online or send their coupons to a mobile device. The PointsPurchase feature enables cardholders to purchase additional points needed in order to complete redemption. A charity redemption feature has also been incorporated into the offering. For Primax’s card issuing clients both ShoppingFLING and Points Purchase are revenue-generating features.
“Primax has worked to develop an improved loyalty program that will attract cardholders while it adds to our clients’ bottom line. With ConnectUP™ Rewards we have a strong offering that helps our clients better compete in the payments card arena." said Ted Keith, Jr., President and CEO of Primax. "Offering cardholders flexibility and value is essential to growing a credit card portfolio. Primax is constantly seeking new ways to add value for our clients. ConnectUP™ provides excellent incentives for our issuers’ cardholders to buy and spend and make their credit card top of wallet,” stated Ted.
Headquartered in Wakefield, Massachusetts, and founded in 1981, Primax partners with financial institutions and businesses throughout the United States to implement exceptional, customizable credit, debit and private label card programs with a high degree of control, and supports these programs and merchant acquirers with back office functions, outstanding customer care and the on-going support needed for success. For more information visit primax.us.