New Solutions for Food Recall Management and Consumer Outreach Presented by Dr. Avi Chaudhuri of Kezzler at Canadian Meat Council’s Food Safety Symposium

TORONTO--()--Kezzler AS, a global leader in supply chain traceability, today announced that Dr. Avi Chaudhuri, the company’s chief business officer, presented innovative solutions to tracking individual food products through the entire supply chain at the Canadian Meat Council and the Canadian Poultry and Egg Processors Council’s annual symposium on Food Safety Intervention Strategies. Kezzler's comprehensive food traceability solutions permit exact knowledge of the location of all recalled items in a food distribution chain as well as empower consumers to instantly determine whether the product they are about to buy or have already purchased is the subject of a recall.

While the Canadian food supply is one of the safest in the world, no system can guarantee zero risk. At any point in the production system, food can become contaminated with pathogens, chemicals or unwanted materials. The challenge faced by corporations and regulatory agencies is to find ways to immediately determine the location of all recalled products and provide consumers with an easy verification tool to ensure confidence.

“As we always look to improve our recall management processes and protocols, it is critical to learn about new technologies and applications that will protect consumers, manufacturers and our meat and poultry supply chain,” said Dr. Jorge Andrés Correa, technical director at the Canadian Meat Council. “Innovative ways of tagging and tracing individual meat and poultry products provides a novel approach to ensuring safety for the Canadian public.”

The Kezzler solution is based on serializing each and every food product with a unique and randomized digital identity, which links the company’s system to important production data, such as packaging location, batch number, expiration date and other information. A recalled batch is instantly associated with all of its specific coded products, making it easy to identify where they are in the supply chain, much the same way as courier packages are tracked. Most importantly, consumers can simply take the unique number on a meat, chicken or egg package and verify its safety by entering the code into a dedicated website.

“Our technology platform has a proven track record of success in the highly regulated pharmaceutical world, where it is used by seven of the top 10 companies and hailed as a cost effective business solution for consumer outreach and traceability,” said Dr. Chaudhuri. “The scalability and power of our platform is highly applicable to the food industry as it gears up to enter the world of serialization. Not only will serializing every single food product help in the ability to quickly and accurately identify a recalled product, it will also allow for direct engagement with individual consumers.”

We are entering a new era of digitally connecting brand owners and regulators with consumers and creating new relationships through the products they buy. New technologies allow consumers to check the product at the grocery or at home. The unique serial number can also be embedded in a QR code on the package, which can be easily scanned by most barcode applications on smartphones. This allows the consumer to verify the safety of the product, gain data such as the expiration date, nutritional information, recipes, product status (e.g., organic, halal, kosher, etc.) and even the farm from where it originated.

To learn more about Kezzler, visit www.kezzler.com

About Kezzler

Founded in 2001, Kezzler AS is a global leader in serializing products at the unit level. Having a strong patent position (EU and USPTO) on encryption and traceability technologies, Kezzler is the only company with a mature serialization technology platform and a record of execution in multiple areas that cover Track & Trace, brand protection and direct-to-consumer marketing. Headquartered in Oslo, Norway, the company has offices in the United States, Spain, Hong Kong, Austria, Kenya, India and China.

Contacts

Kezzler AS
Paul Laland, 1-415-519-6610
p.laland@kezzler.com

Contacts

Kezzler AS
Paul Laland, 1-415-519-6610
p.laland@kezzler.com