SAN FRANCISCO & NEW YORK--(BUSINESS WIRE)--Infinite PR, a top U.S. professional services communications consultancy, is to merge with its UK counterpart, Spada, to create the leading independent global consultancy dedicated to advising professional and knowledge-intensive businesses.
The merged firm – to be called Infinite Spada – will have offices in New York, San Francisco and London, more than 45 consultants and annual revenue of more than $7 million.
The announcement comes on the day that Spada, founded by Gavin Ingham Brooke in 1994 in London’s Harley Street, celebrates its 20th anniversary.
Infinite was founded by its current partner, Jamie Diaferia, in New York in 2001 before expanding to San Francisco, where its practice in the Financial District of the city is led by Executive Vice President Zach Olsen.
The combination will enhance Infinite Spada’s service offerings on a global, national and regional level.
Infinite Spada’s clients will span the legal, real estate, property, infrastructure and construction, corporate, pensions and asset management, accounting and not-for-profit sectors.
The new combined platform will enable the merged firm to deliver the full mix of communications support, including media relations, branding, digital and creative services, business development, research, film, content marketing, crisis management and litigation support.
“Infinite PR has been an ally of Spada for some time now. In outlook, philosophy and approach, they are our perfect partner, with skills and service lines that complement and strengthen our own,” said Mr. Ingham Brooke.
“The US legal sector is increasingly looking to the rest of the world to fuel expansion and growth, and we must be where our clients want and need us to be. London is a natural place to start, where the number of AmLaw 100 firms has doubled in the past 20 years,” said Mr. Diaferia.
“Having a top-flight London and international capability will be strategically critical to our future development, which is why joining up with Spada now is a natural step for us.”