NEW YORK--(BUSINESS WIRE)--Global legal practice Norton Rose Fulbright achieved a top three ranking in the Acritas Sharplegal 2014 Global Elite Brand Index – a rise of four places from 2013.
This year’s rise follows a series of successful combinations that have fueled Norton Rose Fulbright’s climb from 15th in 2010 to third this year – the greatest five-year improvement of any firm in the Index. Norton Rose Fulbright has benefited from the expanded reach and capabilities created through its combinations to achieve high levels of favorability among in-house counsel who also value the firm’s key industry sector approach and strong leadership.
The power of market differentiation is clear in the results of the Global Elite industry sub-indices, which reveal Norton Rose Fulbright leading across the energy, utilities and mining sectors. Regionally, the practice is ranked number one in Canada.
Acritas’ fifth annual Global Elite Law Firm Brand Index reveals the law firms which are adapting most successfully to the changing market and winning client loyalty and favorability as a result.
Peter Martyr, global chief executive, Norton Rose Fulbright, said:
“This great achievement reinforces our commitment to our clients and their ever changing needs in an international marketplace. Our enhanced global footprint has further bolstered our brand recognition, which affirms the dedication and work put in by our people.”
Linda Addison, US Managing Partner, Norton Rose Fulbright, said:
“We offer a global reach and consistent quality that few others can match, and our industry-focused approach differentiates us. We are pleased to see our strategic vision confirmed in these brand rankings.”
Acritas’ Global Elite Brand Index 2014 is compiled from analysis of an extract of data from the Sharplegal Global Elite survey 2014 dataset. All data is derived from 1185 interviews with respondents, in $1 billion+ revenue organizations across the world, who have senior responsibility for buying legal services. All interviews were conducted by telephone in local languages across 55 countries between October 2013 and August 2014. All interviewing was undertaken by Acritas in strict accordance with the rules governing best practice in research.
Notes for editors:
Norton Rose Fulbright
Norton Rose Fulbright is a global legal practice. We provide the world’s preeminent corporations and financial institutions with a full business law service. We have more than 3800 lawyers based in over 50 cities across Europe, the United States, Canada, Latin America, Asia, Australia, Africa, the Middle East and Central Asia.
Recognized for our industry focus, we are strong across all the key industry sectors: financial institutions; energy; infrastructure, mining and commodities; transport; technology and innovation; and life sciences and healthcare.
Wherever we are, we operate in accordance with our global business principles of quality, unity and integrity. We aim to provide the highest possible standard of legal service in each of our offices and to maintain that level of quality at every point of contact.
Norton Rose Fulbright LLP, Norton Rose Fulbright Australia, Norton Rose Fulbright Canada LLP, Norton Rose Fulbright South Africa (incorporated as Deneys Reitz Inc) and Fulbright & Jaworski LLP, each of which is a separate legal entity, are members (‘the Norton Rose Fulbright members’) of Norton Rose Fulbright Verein, a Swiss Verein. Norton Rose Fulbright Verein helps coordinate the activities of the Norton Rose Fulbright members but does not itself provide legal services to clients.
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