Marketing Analytics Collective Convenes in California for the First Time

DALLAS--()--The inaugural California Marketing Analytics Collective will be held October 22, 2014 at the Four Seasons Beverly Wilshire in Beverly Hills.

The Marketing Analytics Collective is a regionally driven, peer-to-peer exchange that facilitates best practices and fuels new and meaningful relationships among senior-level marketers focusing on analytics. Each member of The Marketing Analytics Collective plays a vital role in the development of the annual gathering. These marketing leaders create an agenda that addresses the most compelling opportunities and challenges.

The meeting will address significant issues in today’s analytics space, which include tracking the full consumer journey and finding the right partners who can do so; media channel effectiveness and effective parameters for determining ROI; and developing an analytics team and guiding them toward excellence.

The group has held meetings in New York, Chicago and Dallas over the course of the past year and will meet for the first time in California next month. Keynotes, interactive discussion groups and plenty of networking opportunities are the major draws for these gatherings.

"The Marketing Analytics Collective creates a valuable space for dialog and knowledge exchange,” said Carlos Fonseca, Vice President Global Knowledge & Insights, The Coca-Cola Company, a member of the New York group. “Fostering collaboration among practitioners is key in accelerating the skills and cultural change that each of our organizations needs to continue advancing in the marketing analytics arena.”

The 2014 Co-Chairs include: Sarang Kirpekar, Vice President of Shutterfly, Enterprise Information Management; Kevin Bolden, VP Marketing, Customer & Market Analytics, Hewlett Packard; Aaron LeValley, VP, Digital Strategy & Analytics, AEG Worldwide.

These Co-Chairs have already provided valuable input for the upcoming meeting, along with senior-level executives from companies such as Jenny Craig, Mazda, Disney, UFC, and Southern California Edison who have confirmed their attendance.

“The Marketing Analytics Collective is a great place to meet your peers, trade ideas, and find out which vendors are delivering for your colleagues,” said Jenn McMillen, VP CRM, Michaels Stores, Inc., a Co-Chair of the Dallas group. “The quality of the speakers is outstanding, and I guarantee that you will walk away with at least one new idea or trick to implement in your business.”

For more information on The Collective Group or to request an invitation to the California Marketing Analytics Collective, please visit

About The Marketing Analytics Collective

The Marketing Analytics Collective is a community of senior practitioners in the marketing analytics space. Members are typically VPs of Consumer Insights, Marketing Analytics or Loyalty Programs. The group’s purpose is to facilitate collaboration through an annual peer-to-peer forum. Groups are formed regionally. Events are held in Los Angeles, Chicago, Dallas and New York.

About The Collective Group

The Collective Group serves the educational, networking and product sourcing needs of senior-level marketing executives from billion-dollar brands through intimate, regional meetings. The Group is governed by its qualified members – led by a select group of co-chairs – who determine content, nominate participants and drive the initiative.

Three career verticals within The Collective Group – CMO, Digital and Analytics – focus on their respective marketing segments to provide the most relevant, tailored experience possible.

Participation and membership are by invitation only and subject to strict requirements.


The Collective Group
Amanda Shafer, 214-915-8803


The Collective Group
Amanda Shafer, 214-915-8803