Lives Has Launched Global Marketing Team (GMT) to Expand Into the Global Market

Introducing Tokyo SkyTree HY’s Sumida Park Residence project at SMART Investment & International Property EXPO in Singapore

Sumida Park Residence Outlook (Graphic: Business Wire)

SMART Investment and International Property Expo 2014

TOKYO--()--Lives Co., Ltd. is pleased to announce that it launched Global Marketing Team (GMT) and released its new project "Tokyo SkyTree HY’s Sumida Park Residence" to international investors preferentially. Lives will exhibit Asia’s longest established overseas property showcase - the SMART Investment and International Property Expo (SMART) in Singapore from 27-28 September, 2014, at the Sands Expo and Convention Center, Marina Bay Sands, in Hall A.

Project Overview

Location   1 Mukojima, Sumida-ku, Tokyo, Japan
Access   Closest Station: SkyTree Station, Tobu SkyTree Line
Site Area   Approx. 212.56 m2
Total exclusive floor area   Residential area approx. 970.71 m2
Structure   12 above-ground floors
Number of Units   32 units
Schedule   Delivery to customers scheduled for February 2015

Regionally, Tokyo ranks top in the property investment market in Asia for 2014, according to the "Emerging Trends in Real Estate Asia Pacific" survey by the Urban Land Institute and PwC. Lately, Tokyo’s popularity for investors has been increased significantly and is backed by sound reasoning. Tokyo’s property prices rose 13 percent in the last year, according to Knight Frank's prime global cities index, and Tokyo winning the 2020 Olympics has already given a boost to property prices and they are likely to see even more percent rise.

As a representative of Japan, Lives Group will exhibit its new project, Sumida Park Residence, which is less than 6 minutes away from Tokyo’s new landmark, “Tokyo SkyTree.” It is 634 meters in height, setting a record as the tallest radio tower in the world. Since its opening in 2012, the annual visitors account for 6.38 million people. Nearly 50.8 million people in total have visited the landmark as well as its nearby commercial facilities. SkyTree has boosted awareness and popularity of Sumida, which impacted its land and property value.

Also, Sumida Park Residence is located on the banks of the Sumida River and near Asakusa where tourists can feel the touch of traditional Japanese culture. It's the famous viewing spot of cherry blossoms. About 700 Sakura planted along the river bloom. In spring, its stunning landscape has been chosen as Japan’s most beautiful 100.

Good accessibility, convenience and popularity are the most desired and required for high end condominiums in Tokyo. In other words, every buyer and tenant intends to select a property which is close to the station, convenient to shopping street, and has easy access to other towns. These are the most important factors to selecting a property in Tokyo. All Lives’ development projects are within 10 minutes on foot from station in order to satisfy client needs.

About Lives Co., Ltd.

Lives Co., Ltd. is registered property developer (No.88704) under Ministry of Land, Infrastructure in Japan. Since foundation in 2000, Lives has developed and sold over 600 units of high end condominiums in the Tokyo metropolitan area. Its mission is to provide housings which are livable, and long-lasting assets. Most importantly, Lives thinks together with client how to manage its valuable assets and develop ideal residences.


Lives Co., Ltd.
Tetsuro Ikeda, +81(3)-5331-3755
Executive Director, Global Marketing Team


Lives Co., Ltd.
Tetsuro Ikeda, +81(3)-5331-3755
Executive Director, Global Marketing Team