SAN JOSE, Calif.--(BUSINESS WIRE)--Xactly today announced that Scott Broomfield, Chief Marketing Officer, Xactly will examine how predictive analytics will revolutionize marketing automation at Ad Age Digital in San Francisco on September 16. Broomfield will be speaking in a panel session with Alex Gousinov, Sales Strategy Planning and Enablement, HP.
The session, “Can Predictive Analytics Revolutionize Marketing Automation?” will discuss why marketing automation software is quickly becoming a must-have tool for marketers, who value it for its ability to help them personalize messaging and prioritize engagement with prospects and customers. At the event, Broomfield will explain why predictive analytics, which pulls in thousands of data points to paint a deeper picture of what these prospects and customers want, will turn marketing automation on its head.
Ad Age Digital San Francisco brings together brand leaders and tech innovators to help marketers understand the forces reshaping the business of media and the discipline of marketing. Brands must move faster than ever to keep pace with changing technology and consumer behavior.
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