Wells Fargo’s Consumer Lending Group Announces Executive Appointments

  • Dawn Martin Harp’s Dealer Services role expanded
  • Shelley Freeman to head Consumer Credit Solutions

Dawn Martin Harp (Photo: Business Wire)

SAN FRANCISCO--()--Wells Fargo & Company (NYSE:WFC) announced today its Consumer Lending Group (CLG) has appointed new leaders for its Consumer Credit Solutions (CCS) and Dealer Services groups.

Tom Wolfe, who most recently served as head of CCS which included all consumer credit and automotive lending businesses, announced in July his plans to retire Oct. 31st. With his retirement, the company separated the Consumer Credit Solutions organization into two businesses.

Dawn Martin Harp was appointed to lead an expanded Dealer Services organization which now includes Commercial Auto and Strategic Auto Investments as well as the Indirect Auto business she has led since 2011. Shelley Freeman, an 18-year veteran of Wells Fargo, has been named to serve as head of CCS. Both Martin Harp and Freeman report to Avid Modjtabai, Senior Executive Vice President and head of the Consumer Lending Group.

“Tom Wolfe built our market leadership position in auto lending and successfully integrated six consumer credit businesses and accelerated their growth,” Modjtabai said. “We will miss Tom, and we are grateful to have two dynamic leaders in Dawn and Shelley who share an unwavering commitment to customers and teams.”

Dawn Martin Harp to lead expanded Dealer Services group

Martin Harp has more than 30 years of experience in automotive finance and technology and has been with Wells Fargo and its predecessor auto lending organizations for 16 years.

“Dawn is a terrific, strategic leader who has achieved significant results by successfully partnering with dealers across the country to deliver for consumers,” said Modjtabai. “We look forward to Dawn’s continued leadership of such an important business for Wells Fargo and the customers relying on us for their critical transportation needs.”

Prior to leading Dealer Services, she served as the group’s Chief Operating Officer and was previously the Chief Information Officer and the director of network computing with WFS Financial. Wachovia acquired WFS Financial in 2006 and then merged with Wells Fargo in 2008. Martin Harp also spent 10 years as System Integration Officer with American Savings Bank and managed corporate automation and retail banking projects. She held management positions with Imperial Automation, On Line Computer Systems, and The Coding Factory. She currently serves as a board member of the Consumer Banking Association’s Auto Finance Committee and the American Financial Services Association’s Auto Finance Committee.

Shelley Freeman to lead CCS

In her new role, Freeman will oversee a CCS portfolio that includes Consumer Financial Services (including Credit Card, Direct Auto and Personal Lines & Loans), Education Financial Services, Retail Services, as well as the group’s Collections & Servicing, Marketing, and Strategy functions.

“The products that Shelley will oversee reflect some of the most significant moments in our customers’ lives, moments she takes to heart,” said Modjtabai. “Her business acumen, collaborative skills, passion for team members, and community involvement make her an ideal choice to lead CCS.”

Freeman joined Wells Fargo in 1996, most recently leading customer and store experience and affluent customer strategies for the company’s Community Bank operations, where she led an effort to enhance partnerships with Wells Fargo’s Wealth, Brokerage and Retirement group. Freeman also has served as the Community Bank’s Lead Region President in Florida and Region President in Los Angeles, and has held numerous roles in the Internet Services Group and the Wealth Management Group. Freeman serves on the board and executive committee of Point Foundation and is a past board member of a number of organizations, including Greater Miami Jewish Federation, Los Angeles Jewish Home, Center Theatre Group and the Los Angeles Police Commission.

The Wells Fargo Consumer Lending Group (CLG) was formed in 2011, combining 8 separate, high-performing lending businesses, many with market-leading positions. Today, CLG is composed of Consumer Credit Solutions, Dealer Services and Wells Fargo Home Lending, and employs approximately 60,000 team members who serve 22 million households.

About Wells Fargo

Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company with $1.6 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 9,000 locations, 12,500 ATMs, and the internet (wellsfargo.com), and has offices in 36 countries to support customers who conduct business in the global economy. With approximately 265,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 29 on Fortune’s 2014 rankings of America’s largest corporations. Wells Fargo’s vision is to satisfy all our customers’ financial needs and help them succeed financially.


Wells Fargo & Company
Catherine Pulley, 917-260-1673

Release Summary

Wells Fargo has appointed new leaders for its Consumer Credit Solutions (CCS) and Dealer Services groups: Shelley Freeman will lead CCS and Dawn Martin Harp will lead expanded Dealer Services group.


Wells Fargo & Company
Catherine Pulley, 917-260-1673