SAN FRANCISCO--(BUSINESS WIRE)--LotLinx, developers of the auto industry’s first direct linking technology platform, is pleased to announce the company’s LotLinx Deeplinking ™ platform has been named as a finalist for the DrivingSales Innovation Cup Award, the winner of which will be announced during the DrivingSales Executive Summit in Las Vegas, held this October 12-14.
At the event, LotLinx CEO Dean Evans will present the LotLinx Deeplinking platform, which is the first ever VIN-specific automotive inventory-advertising platform that directly links car shoppers from search engines and automotive research sites to the vehicle display pages (VDPs) on dealerships’ websites. At the event, a panel of dealer judges will ask questions and then score each product based on the value and benefits it delivers to dealers. The solution with the highest score will win the Innovation Cup Award for the Most Innovative Solution of 2014.
“We are thrilled to have been chosen for this award and, of course, we are deeply honored that the judges of this award are dealers, the people we have developed our product to help,” said Evans. “Deeplinking has proven itself to be one of the highest converting shopper gen solutions a dealer can use to get car buyers directly to their VDPs. Not only are these shoppers at the bottom of the sales funnel, they also purchase vehicles faster because they know what they want. This literally cuts the days on lot for new and used vehicles in half. Plus, it boosts incremental sales while costing the dealer about 80% less than the next most efficient marketing option. We can’t wait to share these results with dealers at the Driving Sales Executive Summit.”
The DrivingSales Executive Summit (DSES) is the most authoritative profit-building event for innovative dealers. DSES brings together the most progressive dealers in the country, along with world-renowned speakers, all focused on pushing the auto industry’s “innovation boundaries” and translating the latest trends and business realities into solid 2015 action plans for every dealership department.
For more information about LotLinx Deeplinking, please visit www.lotlinx.com.
For more information about the DSES and the DrivingSales Innovation Cup Award, please visit www.drivingsalesexecutivesummit.com.
About LotLinx (www.lotlinx.com)
The LotLinx DeeplinkingTM platform is the automotive industry’s first ever automotive retailing solution that connects the over 6.5 million consumers who are searching for vehicle inventory online every month directly to the dealership websites where that inventory resides. LotLinx's patent-pending technology replaces lead forms on third-party sites with direct links that transport these consumers directly to the detail pages (VDPs) on the dealer’s own website. Founded by a team of veteran automotive and digital innovators, the company's mission is to tear down the third-party wall between dealers and their customers, and provide a more positive and efficient experience for dealers and consumers alike. The auto industry’s preeminent Shopper Gen solution, LotLinx helps dealers sell cars faster, at a higher conversion rate, and at a fraction of the cost of other marketing options. LotLinx is based in Moraga, CA.