SAN JOSE, Calif. & NEW YORK--(BUSINESS WIRE)--Peter Friedman, social media pioneer, CEO and Chairman of LiveWorld, a social media company providing services and software for Fortune 500 companies, brings 30 years of experience to “The CMO’s Social Media Handbook: A Step-by-Step Guide for Leading Marketing Teams in the Social Media World.” Friedman encourages companies to increase loyalty and deepen relationships with customers in social marketing through strategy and execution, practical advice, real-world examples, and his own expertise.
The CMO’s Social Media Handbook is written for senior marketing leaders to leverage social media to support brand-marketing initiatives that create stronger connections between customers and brands.
Friedman challenges marketers to reconsider social media marketing for their organizations, and to develop the changes they need to execute a resolute marketing plan that connects business goals and ROI to social media execution to create crucial dialogue and loyal customer relationships.
Not just a social media fan piece covering common tactics, this book provides senior executives and marketing professionals with practical hands-on tools to wield social as an effective marketing form to guide organizations and drive results.
Friedman emphasizes, “The CMO’s Social Media Handbook is transforming how marketing professionals establish brand identity across the web by telling the stories of their customers, and involving them with their brands. Marketers recognize now is the time to create a sustained dialogue with customers and deepen relationships.”
Readers uncover the necessary steps brands must take to become more customer-centric at a global scale — how to bring your brand alive for customers, the appropriate methods to define KPIs, and measurements that demonstrate ROI and quantifiable business impact, in addition to the tools that will enhance loyalty and advocacy.
Crowd Companies Founder Jeremiah Owyang offers The CMO’s Social Media Handbook high praise: “Read this book to hear from one of the most seasoned executives in the social business space, Peter Friedman, a leader with hands-on experience coupled with business vision.”
“Peter brings a combination of strategic perspective and tactical relevance that unites executive leadership and social media practitioners into an effective marketing team for the 21st century,” adds Chetan Bhargava, CMO of Seasonal & Outdoor Living at Sears Holding Corporation.
About the Author:
Peter Friedman is a social media visionary and veteran with 30 years of online community and social media experience helping companies engage 1:1 with customers at scale. He is the founder, Chairman, and CEO of LiveWorld, a trusted social media partner to the world’s largest brands, including the number-one companies in retail, CPG, pharmaceutical, and financial/travel services. He has overseen hundreds of social media programs including Apple’s industry wide social network, AppleLink; MINI Cooper’s Member’s Lounge; Unilever’s Dove Campaign For Real Beauty; HBO’s original show character-driven web site community; Sprint/Unilever's In The Motherhood, the American Express Member’s Project, and Walmart’s Facebook and Twitter programs. Prior to founding LiveWorld, Peter was Vice President & General Manager of Apple’s Internet Services Division, overseeing the creation and management of social media services such as AppleLink, eWorld, AOL, and Salon. Early in his Apple tenure he was a member of the Macintosh Division. He brings a unique combination of strategic thinking, vision, and hands-on operational skill, as well as a blend of marketing, social media and technology expertise. Peter is a celebrated writer and his expertise on social media can be found at The Huffington Post and across the web. His new book, “The CMO’s Social Media Handbook, A Step By Step Guide For Leading Marketing Teams in the Social Media World” has just been released. Connect with him @PeterFriedman on Twitter.
LiveWorld is a social media solutions company that provides services and software for human engagement at scale to help brands develop deeper relationships with customers. LiveWorld delivers a full range of social media solutions to improve relationship marketing, customer support, and market learning. Fortune 500 brands use our solutions to engage their clients in a way that’s social, personal, and direct, yet affordable and sustainable on a large scale. Our proprietary technology empowers people to moderate and respond to user comments at scale and to analyze data in context with human intelligence and sensitivity. LiveWorld is a trusted partner of the world’s largest brands, including the number-one companies in retail, CPG, pharmaceutical, and financial/travel services. For our clients, we develop strategy, create and publish content, engage customers, moderate content, manage crises, and glean insight from social media. LiveWorld is headquartered in California, with offices in New York City and San Jose. Learn more at www.liveworld.com and @LiveWorld.