Vote Now for Coors Light 2014 Líder of the Year

Winner Will Receive $25,000 Grant toward Development of Hispanic Community Program

CHICAGO--()--Coors Light has announced this year’s Líderes, a group of 12 emerging Latino leaders of legal drinking age who are making a difference in their communities. The 12 Líderes, who were nominated by national and local nonprofit organizations from across the country, were selected by Coors Light based on their achievements and impact on the U.S. Hispanic community.

The public will select the Coors Light 2014 Líder of the Year through an online voting competition, which runs today through October 30, on The winner will receive a $25,000 grant to develop and implement a community leadership program with his/her sponsoring nonprofit organization and in partnership with Coors Light. Voting ends October 30, 2014. Voting rules and restrictions at Must be 21 years or older. Void where prohibited.

“For eight years, Coors Light has recognized and rewarded outstanding Latino leaders from around the country,” said Alberto Senior, director of community commerce and partnerships at MillerCoors. “The Líderes program shines a light on these community heroes by showcasing their hard work and dedication. We are proud to highlight and reward these emerging Latino leaders who are making a difference in their communities.”

The 2014 Coors Light Líderes include philanthropists, mentors, community organizers and volunteers, who were nominated by national and local nonprofit organizations for their exceptional contributions to the Latino community. The 2014 Líderes are:


Adan Gonzalez, Dallas

Avance Dallas


Alan Aleman, Las Vegas

The American Red Cross of Southern Nevada


Angela Rosas, Sacramento

Chicas Latinas de Sacramento


Ana Sheila Victorino, Los Angeles

Hispanic Heritage Foundation


Damary M. Bonilla-Rodriguez, PH.D, Philadelphia

Latina State Legislative Caucus


Erik Burgos, Dallas

Magdaleno Leadership Institute


Gabriel Chavez, Chicago

El Valor


Gabriela Ortigoni, Orlando

ALPHA Orlando Chapter


Isela C. Gracian, Los Angeles

East LA Community Corporation


Jason D. Leon, Washington, DC

Hispanic Association of Corporate Responsibility (HACR)


Jeffrey Toromoreno, New York City

National Society of Hispanic MBAs


Melissa Ortiz, New York City

Dress for Success Worldwide


The 2013 Coors Light Líder of the Year, Pedro Toledo, in partnership with the Redwood Community Health Coalition and the Hispanic Chamber of Commerce of Sonoma County, used the $25,000 grant to develop workshops to empower Latino parents to help their children navigate the college application process, and how to motivate them to pursue higher education. The hands-on workshop provided practical information on financial aid as well. Thanks to the Coors Light Líderes award, more than 750 families have been inspired by the workshops.

Since 2006, the Coors Light Líderes program has raised awareness and highlighted the achievements of national and local leaders within the Hispanic community. The program offers up-and-coming Latino professionals leadership tools, counsel and networking opportunities. Join the conversation at,, LinkedIn and on Twitter using #CoorsLightLideres.

About Coors Brewing Company

Coors Brewing Company was founded in 1873 by Adolph Coors, who chose the Clear Creek Valley in Golden, Colo., for his new brewery because of the pure water in the nearby Rocky Mountain springs. The brewery’s original and most enduring beer is Coors Banquet (,, still brewed exclusively in Golden using only Rocky Mountain water and high-country barley. Coors Light (,, @CoorsLight on Twitter) was introduced in 1978 and now is the second-best-selling beer in the United States. Triple-filtered smooth Keystone Light (, is one the country’s most popular economy beers. Coors Brewing Company operates in the United States and Puerto Rico as part of MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at, at or on Twitter through @MillerCoors.


Karina Diehl, 312-496-2973
Maria Ibañez, 703-807-0500

Release Summary

Announcement of Coors Light Lideres Voting Period launch on September 16, 2014


Karina Diehl, 312-496-2973
Maria Ibañez, 703-807-0500