NEW YORK & BUENOS AIRES, Argentina--(BUSINESS WIRE)--Global online classifieds platform OLX, among the most used online platforms in the world, recently announced its expansion in eleven countries across Southeast Asia and Europe. As part of an ongoing initiative to transform OLX into the world’s largest consumer-to-consumer (C2C) marketplace, OLX’s parent company, Naspers, consolidated its online classified services in Switzerland, the Philippines, Thailand, Poland, Hungary, Bulgaria, Romania, Ukraine, Belarus, Kazakhstan and Indonesia, and re-branded them as OLX, giving the global classifieds brand a major presence in these key markets.
OLX is already the top online classifieds platform in many emerging markets and was dubbed the “undisputed leader in India” and “market leader in Brazil,” by Morgan Stanley in a late 2013 report. The report also noted that OLX is rapidly pulling away from intense, international competition. In many fast-growing, emerging markets, an online marketplace for used goods and services was an unknown concept until OLX introduced the category with its platform.
“Our aggressive effort to build the best user experience – particularly on mobile devices – is the chief reason OLX has been able to grow so rapidly in developing regions around the world,” said Alec Oxenford, OLX co-founder and Brand Champion. “With the rebrand of these nine platforms, OLX is even better positioned to lead the online classifieds category.”
Naspers, a leading global media company, which also owns a major stake in China’s Tencent, initially acquired a majority stake in OLX in 2010, which has increased to 95% over time. Naspers rebranded most of its other online classifieds properties – Ricardo, Tablica, Aprod, Prodavalnik, Sulit, Dealfish, Mercador, Slando and Tokobagus – as OLX this summer following several years of rapid growth by the startup, which was founded in Buenos Aires and New York.
OLX’s localized, C2C, online marketplace allows users to easily buy and sell goods and services such as electronics, furniture, household goods, cars and bikes. Mobile users have fueled a significant portion of OLX’s growth since its launch in 2006, particularly in major emerging markets like Brazil and India, where mobile adoption continues to swell. OLX invested early and heavily in mobile, building a highly rated app (4.2 stars in the Google Play store) and launching on all operating systems. The OLX mobile app has been downloaded over 35 million times worldwide and ranks as the #1 or #2 e-commerce app in the Google Play store in many markets.
TV advertisements explaining the rebranding have aired on TV across the eleven relevant countries, reaching hundreds of millions of consumers. Those regional videos are also available online and select examples can be found at the links below.
Select OLX Regional Rebranding Advertisements:
Bulgaria (formerly prodavalnik.com,
- Hungary (formerly aprod.hu, now olx.hu):
- Poland (formerly tablica.pl, now olx.pl):
Romania (formerly mercador.ro,
Indonesia (formerly tokobagus.com,
- Thailand (formerly dealfish.com, now olx.co.th):
OLX is the leading world’s top online classifieds platforms for emerging markets and is available in more than 40 countries and over 50 languages. The site offers a free, fast and hyper-local way for people to buy, sell or exchange used goods and services simply by posting an ad. Every month, hundreds of millions of people around the world visit OLX to find and sell a wide range of products, from furniture, musical instruments, cars and motorcycles to electronics, mobile phones, property and local services.
The platform is particularly popular in fast-growing, emerging markets around the globe, where OLX creates new income opportunities for sellers with limited environmental impact. OLX’s more than 1,200 employees are located in offices around the world, including Bangkok, Buenos Aires, Cape Town, Delhi, Jakarta, Lagos, Lisbon, Manila, Nairobi, Poznań, Rio de Janeiro and São Paulo.