MCLEAN, Va.--(BUSINESS WIRE)--Orchestro Inc., the market leader in demand analytics and orchestration, today announced the next release of its platform – Tango™. The company also announced industry’s first and only unlimited user pricing, enabling both large and mid-sized consumer goods companies to broaden usage of impactful insights across the enterprise.
Tango Cues™ empowers sales and supply chain executives with a flexible business rules engine that enables configurable alerts for critical demand signal exceptions, such as days of supply, in-stock percentage, or phantom inventory. This application suite enables CPG companies to proactively shape demand, manage on-shelf availability, and drive promotion execution. "The average CPG relies heavily on new product introductions to drive annual revenue growth. Retail execution at a store level has proven to be critical for new product success,” said Anuj Agrawal, Vice President of Product Marketing at Orchestro. “Our promotion management solution greatly reduces the execution risk and improves in-store responsiveness to changing consumer behavior.”
Key features of Orchestro’s promotion execution solution include:
- Manage multiple promotions across retailers and channels through a flexible calendar view
- Easily define goals, participating stores, and assign actions to responsible teams
- Identify and track build compliance by store and price compliance by retailer and take proactive action
Tango Cues complements Orchestro’s market leading Tango Insights™, which delivers a multi-retailer data harmonization platform, a library of proven adaptive analytics algorithms, and interactive dashboards accessible via web or mobile interfaces. Executives across sales, supply chain and category management can use Tango Insights to drive retailer collaboration, improve service levels and showcase category expertise.
Orchestro also announced a distinctive, new pricing structure allowing unlimited user access, so insights and analytics can be shared across the enterprise. CPG companies will now be able to derive greater value by transforming insights into actions, without having to rely on stale spreadsheets or printed reports.
“Tango Insights provides customers of all sizes the demand visibility they need to flawlessly execute in-store promotions,” said Stuart Van Houten, the company’s Chief Revenue Officer. “The release of Tango Cues™ allows these customers to take appropriate in-store actions that have the highest impact on sales and customer satisfaction, improving both the retailers and suppliers bottom-line.”
Over 110 global brands rely on Orchestro’s proprietary demand orchestration platform to seamlessly execute on their omni-channel strategy. We increase speed-to-insight by harmonizing disparate demand data and applying adaptive analytics to execute profitable actions. Our clients can proactively analyze and act on business exceptions to dramatically reduce lost sales opportunity, improve revenue, and enhance service levels. Visit www.orchestro.com for more information.