BOSTON--(BUSINESS WIRE)--Blueport Commerce, the omnichannel solution for the $78 billion furniture industry, today announced the appointment of former Sears executive Randy Goldstein as Executive Vice President, Ecommerce. At Blueport, Goldstein will leverage his extensive omnichannel experience to drive growth for the furniture retailers who run their branded omnichannel websites on the Blueport SaaS platform and generate incremental sales through Blueport’s shopping portal, Furniture.com.
“We are excited to welcome Randy and his wealth of operational, ecommerce and strategy experience to our management team,” said Carl Prindle, President and Chief Executive Officer of Blueport Commerce. “Randy is a proven leader who has demonstrated the ability to drive dramatic online sales growth for a top retailer and has implemented leading omnichannel technologies in Sears stores. His expertise will be invaluable as we continue to build the company and execute on our strategy.”
Goldstein joins Blueport from Sears, where he served as Divisional Vice President and General Manager, Online Home Appliances and delivered industry-leading revenue growth to reestablish the company’s dominance in the online home appliances market. He also implemented tablet-based POS systems and omnichannel commission structures in Sears retail locations. Goldstein earned his MBA from Harvard Business School and his BA in economics from Swarthmore College.
“Blueport has tremendous potential. I am impressed with the company’s technology as well as its leadership team,” said Goldstein. “I look forward to leveraging my experience in ecommerce to help Blueport reach the next stage in its growth trajectory.”
About Blueport Commerce
Blueport Commerce is the omnichannel solution for the $78 billion furniture industry. We marry retailers' bricks-and-mortar infrastructure and expertise with our decade of online furniture experience, innovative technology and unique marketing and sales solutions to create modern, efficient and easy shopping experiences. $6.3 billion in retailers choose Blueport. For some retailers, Blueport's SaaS ecommerce platform powers their branded omnichannel websites, driving sales online and in their stores. For other retailers, we drive online sales through Furniture.com, our ecommerce website. For many retailers, we do both. Our technology is transforming furniture retail, for the 4% of sofas that sell online and the 96% that don't. Learn more at www.blueport.com.