Big in Japan! Universal Music Uses Shuttlerock to Share Lady Gaga’s Little Monsters Photos on Japanese Fan Site

Social Media Superstar Shares Fan Content During Japanese Tour, Incorporates into New Album, “Cheek To Cheek” by Tony Bennett & Lady Gaga

LOS ANGELES--()--While on tour recently in Tokyo, pop icon and social media pioneer Lady Gaga asked her Little Monsters to upload photos of themselves to her Japanese website – and is using software from Shuttlerock, a visual marketing software company, to aggregate and display those photos. Photos from this campaign will be used to create a poster to be included inside the Japan version CD of the upcoming “Cheek To Cheek” album.

To promote the social media campaign, Universal Music LLC created a digital billboard at Shibuya, the world's busiest pedestrian crossing, as well as posters at the concert venue and on campaign site for Japan.

Shuttlerock founder and CEO Jonathan Hendriksen said: “To say we’re thrilled to be working with Lady Gaga would be an understatement. Her powerful connection with her fans and use of social media to engage with them is virtually unparalleled in the music industry, and the Shuttlerock platform is a natural fit to help her take that connection to another level.”

With 41,749,492 Twitter followers and 67,376,947 Facebook fans, Lady Gaga is one of the top celebrities on social media. Shuttlerock allows artists like Lady Gaga to capture visual content from fans and easily display and aggregate it, while incorporating the same look and feel like the artist’s website and brand.

To learn more about Shuttlerock, or to schedule a demo, visit: https://www.shuttlerock.com or call (213) 293-7721.

About Shuttlerock

Shuttlerock is a world-leading visual marketing platform that allows companies to harness social content on their websites and create meaningful commercial outcomes. Launched in 2011 in New Zealand, Shuttlerock quickly expanded into the United States and Japan has over 100 clients across the globe.

Web: www.shuttlerock.com

Facebook: www.facebook.com/Shuttlerock

Twitter: @shuttlerock

Phone: (213) 293-7721

Contacts

SRPR for Shuttlerock
Brenda Patterson, 949-667-1943

Contacts

SRPR for Shuttlerock
Brenda Patterson, 949-667-1943