MCLEAN, Va.--(BUSINESS WIRE)--NavigationArts, a digital agency centered in user experience, is proud to announce the launch of a user-centric experience as part of the AvalonBay Communities relaunch. AvalonBay Communities, Inc. is a real estate investment trust focused on developing, redeveloping, acquiring and managing high-quality apartment communities. AvalonBay manages 275 such communities under the Avalon, AVA and eaves by Avalon brands.
NavigationArts worked with AvalonBay to develop a new user experience that places their customer at the center of an optimized digital experience. The new AvalonBay Communities site makes it easy for customers to find, browse, compare, and apply for the perfect apartment. The site delivers a simple, satisfying, and responsive experience for customers using desktops, tablets and smartphones.
Using Sitecore 7.1 as the Content Management System, and specialized APIs to integrate real-time pricing and inventory availability, the new digital platform can easily manage the various brands, numerous communities, and content elements including floorplans, maps, and directions through a centralized platform.
Kurt Conway, Senior Vice President Brand Strategy for AvalonBay Communities commented, “NavigationArts has been a valuable partner in helping us translate our digital vision into reality. Their guidance in user experience as well as technical expertise make us confident that we are giving our customers the best user experience possible.”
NavigationArts and AvalonBay continue to work on new features and functionality to meet the evolving needs of the renter market. To learn more, check out the Case Study.
NavigationArts is a full-service digital technology consultancy specializing in web strategy, user experience design, and technology. We ensure our clients meet their business needs by optimizing their Web presence for communication, e-commerce, community building, and more. At NavigationArts, we believe that user experience is the only sustainable competitive advantage online. Our mission is to create online experiences that are most satisfying for our users and most valuable for our clients. For more information, go to www.navigationarts.com.
© 2014 NavigationArts