KEARNEY, Neb.--(BUSINESS WIRE)--SCORR Marketing, a global, full-service marketing and communications firm headquartered in Kearney, Neb., is presenting at the Association of Commercial Professionals – Life Sciences (ACP-LS) Annual Meeting, Sept. 18-19, in Quincy, Mass.
The presentation, “Content Marketing Best Practices and Available Tools,” provides an in-depth look at content marketing and its role in effective communications planning. Krystle Buntemeyer, SCORR’s senior director of account services and strategy and a veteran of the life sciences industry, will discuss content marketing activities, identify opportunities within the life science industry and outline best practices for implementing successful strategies. Expertise on the available content marketing tools and techniques geared toward building credibility and brand loyalty will also be shared.
“The ACP-LS Annual Meeting is a unique opportunity to meet with a variety of life sciences professionals,” said Buntemeyer. “SCORR’s cross-functional expertise in areas such as public relations, digital media, trade shows and more is key to the approach we use to develop content that unifies communications through different channels. This is incredibly valuable in the drug development services industry, and I look forward to providing insight on how strategic content marketing tactics can help life science organizations enhance their presence and strengthen client relationships.”
Results from SCORR Marketing’s 2014 Drug Development Services (DDS) Marketing Trends Survey will be provided during the presentation to demonstrate current marketing trends within the industry, including content marketing strategies and budgets. The full report will soon be available for download.
About SCORR Marketing
SCORR Marketing, a full-service marketing and communications firm, is dedicated to achieving results for its global clients by combining strategy and creativity. SCORR has locations across North America and Europe. For more information, visit www.scorrmarketing.com.