AMSTERDAM--(BUSINESS WIRE)--ActiveVideo today announced that it has joined the RDK (Reference Design Kit) community as a licensee and to provide a cloud-based browser for delivery of HTML5-based interactive TV UX, content and applications to RDK devices.
The RDK is a pre-integrated software bundle that provides a common framework for powering customer-premises equipment (CPE) from TV service providers, including set-top boxes, gateways, and converged devices. RDK is supported by more than 160 licensees including CE manufacturers, SOCs vendors, software developers, system integrators, and TV service providers. It is administered by the RDK Management LLC, a joint venture between Comcast Cable, Time Warner Cable, and Liberty Global. It enables TV service providers to standardize certain elements of these devices, but also to easily customize the applications and user experiences that ride on top.
ActiveVideo’s CloudTV™ software platform is a browser in the cloud that enables pay-TV operators to virtualize CPE functions for the purposes of delivering next-gen user interfaces, online content, and interactive advertising for TV across pay-TV operators’ entire footprints.
By connecting the RDK framework to the cloud, ActiveVideo:
- Complements RDK-based devices with cloud rendering of applications and services to expand service reach and mitigate against device obsolescence
- Enables consistent TV experiences across heterogeneous footprints of RDK as well as non-RDK devices; and
- Allows application developers to evolve and normalize application experiences across RDK implementations.
“ActiveVideo’s expertise and leadership in advancing cloud rendering of applications fills an important need within the RDK community, as operators seek to capitalize on cloud technologies to create their own user experiences on top of the RDK software stack,” said Steve Heeb, president and general manager of RDK Management, LLC. “The RDK is being embraced by more and more operators, technology partners, and systems integrators that are all committed to having a more open and flexible technical foundation for next-gen devices.”
“RDK’s ability to standardize application development across the pay-TV ecosystem is accelerating creation and deployment of advanced services,” said Jeff Miller, president and CEO of ActiveVideo. “By combining the RDK’s device-based approach with the power of the cloud, we can help the RDK and industry at large achieve greater scale, faster time-to-market and consistency for television experiences across entire device footprints.”
ActiveVideo will be demonstrating how the CloudTV platform virtualizes CPE functionality to enable delivery of advanced television experiences at IBC (Stand 3.A27) September 12-16.
ActiveVideo® is the developer of CloudTV™, the only cloud-based software platform that enables service providers, content aggregators and CE manufacturers to virtualize CPE functions in the cloud for the purposes of delivering next-gen user interfaces, online content, and interactive advertising for TV to millions of set-tops and connected devices. Using a “write once, deploy everywhere” approach, CloudTV eliminates the need to write content services, advertising and T-commerce applications for countless device makes and models, resulting in lower operational cost and faster time to market. ActiveVideo is based in San Jose, CA, with offices in Los Angeles and Hilversum, the Netherlands. Visit us at www.activevideo.com or www.facebook.com/ActiveVideoNetworks; follow us at www.twitter.com/activevideo.