CHICAGO--(BUSINESS WIRE)--Team Red, White and Blue (Team RWB), a 501(c)(3) nonprofit organization supporting U.S. veterans, announced today that it will be conducting the first annual Old Glory Coast to Coast Relay presented by BAND-AID® Brand Adhesive Bandages. Beginning tomorrow, September 11, 2014, the relay will raise funds for and awareness about the organization and the veterans it supports. The Olympic torch style relay will feature an American flag that will be carried by each participant along the course from the Golden Gate Bridge, through the Google, Facebook, Microsoft and Pinterest corporate campuses, to the Veterans Administration hospital in Palo Alto, California, and on to the Walter Reed National Military Medical Center, just outside of Washington, D.C.
The relay will be held over approximately 60 days, beginning at a press event in San Francisco with speakers that include investor Ron Conway and Hall of Fame quarterback Joe Montana. The relay will end on Veterans Day, with each day comprising between 50-70 miles. Each day will begin with the American flag being unfurled and entrusted to the day’s first runner and will end with the last runner folding the flag and storing it for safekeeping overnight. During the relay, the flag will be passed from runner to runner along a pre-determined route. Teams of runners will carry the flag for a day, as well as choose how many runners to use and how far each runner will run. Each day will end with a celebration or ceremony to allow towns along the route to participate in a meaningful way.
The route cuts directly through the heartland of the country. Route decisions will be made based on safety, appropriateness for running, landmarks, and interest in key cities and areas.
“We believe that the Old Glory Coast to Coast Relay, which will become our annual, signature event, comprises all of the characteristics we embrace from teamwork and camaraderie to perseverance and sacrifice,” said Mike Erwin, Founder and Chairman of Team Red, White and Blue.
“BAND-AID® Brand has a tradition of supporting those in the military, and we know that the needs of today’s veteran communities go beyond just first aid,” said Carmen Nestares, Senior Marketing Director at Johnson & Johnson Consumer Companies, Inc. “We are proud to partner with Team Red, White and Blue and will be cheering on the relay runners at www.BandAid.com/heroes.”
For specific course details and further information, please visit our events page.
About Team Red, White and Blue
Team Red, White and Blue is a registered 501(c)(3) nonprofit organization with headquarters in Chicago, IL. Team Red, White and Blue’s goal is to transform the way America supports its veterans when they leave the military by bringing veterans, their families, and American citizens together through authentic social interaction and shared experiences in communities all over America. There are currently 115 TRWB chapters across the United States. To learn more about Team Red, White and Blue and how you can help, visit www.teamrwb.org.
About BAND-AID® Brand Adhesive Bandages
BAND-AID® Brand Adhesive Bandages, leading iconic brand of Johnson & Johnson Consumer Companies, Inc., have long been a staple in a family's first-aid kit to cover, comfort and protect, and as the brand has expanded over the years, so too has the technology and innovation behind it. BAND-AID® Brand has moved from offering strictly bandages to becoming a brand that offers a wide variety of products to meet the diverse needs of today's active families and their lifestyles. For more information visit www.band-aid.com and "like" BAND-AID® Brand on Facebook at www.facebook.com/bandaid.
For specific course details and further information, please visit our events page. Follow on social media, using hashtag #RunWithGlory