NORTHBROOK, Ill.--(BUSINESS WIRE)--Suburban Chicago-based healthcare firms Blue Chip Patient Recruitment (BCPR) and J Trotter Research & Consulting (JTRC) have merged to form Continuum Clinical. The new company combines the BCPR specialty of patient recruitment for clinical trials and the JTRC expertise of late-stage (post-approval) research, and will also offer medical communications services.
“Continuum Clinical is uniquely positioned in the market to provide three distinct, yet interrelated services to pharmaceutical and medical device companies,” said Jeff Trotter, the president of Continuum. “This new venture represents a convergence of services and robust capabilities that respond to the increasingly aligned needs of clinical researchers and product commercialization professionals.”
Continuum will capitalize on BCPR’s twenty years of experience recruiting patients for over 600 clinical trials, as well as its communication, public relations, digital, advertising and media buying capabilities. In addition, Continuum builds on JTRC’s thirty-year legacy in health economics and outcomes research, observational studies and patient registries, and an extensive track record of publications.
“We are excited to build upon our path of transformational growth by offering our current and potential clients even more depth of services,” said Neil Weisman, executive vice president and general manager of Continuum’s patient recruitment practice (which will retain the BCPR branding through 2014). “Our expanded platform will enhance our capabilities in both site and patient engagement in all phases of clinical research.”
By offering the three related services to major pharmaceutical and medical device clients, Continuum Clinical facilitates greater internal synergies and efficiencies in establishing and communicating the value of clients’ medical product innovations to physicians, patients, and payers.
“Our credentials with multiple stakeholders within our client companies is what sets us apart,” said Trotter. “And we are intimately familiar with both the challenges and the considerable opportunities that exist when commercial and clinical teams work together.”
The company will be headquartered in Northbrook, Ill., with staff located off-site in strategic locations globally.
About Continuum Clinical
Continuum Clinical facilitates aligned clinical and commercial thinking through strategic, balanced and thoughtful solutions built around three distinct service offerings: Patient Recruitment, Late-Stage Research (including Health Economics and Outcomes Research), and Medical Communication. Continuum is uniquely positioned positioned to achieve patient engagement in support of clinical trials, and to establish and communicate evidence of the value of medical products to key stakeholders, such as physicians, patients and payers. With headquarters outside of Chicago and staff strategically located globally, Continuum meets the clinical development and commercialization needs of leading pharmaceutical, biotech and medical device companies.