NEW YORK--(BUSINESS WIRE)--REDI Holdings LLC (“REDI”), the independent, industry-backed provider of the REDIPlus® execution management system (EMS), today announced the appointment of Michael Lax as Head of EMEA Sales. In this role Mr. Lax will be responsible for leading all sales and business development initiatives with the firm’s buyside clients and sell-side partners in the region.
“Regulatory forces and the general trend towards electronification, particularly in the derivatives markets, are driving a seismic shift for the trading community across EMEA,” said Sean Sullivan, Global Head of Sales & Marketing. “The buy-side requires partners who can help them not only survive but thrive amid this transformation. Given his background, expertise and insights, we expect Mike will be an ideal resource for our clients throughout the region.”
Mr. Lax joins REDI from Thomson Reuters, where he most recently led the EMEA sales efforts for its Autex platform. Prior to that, he served as a senior member of Turquoise’s sales team, focusing on the UK and Scandinavian markets, and before that worked in various sales and business development capacities at both Bloomberg Tradebook and Barclays.
“REDIPlus has been an industry-leading EMS for the better part of 20 years, and with nearly 125 brokers now available through the platform globally its value proposition has never been greater,” said Mr. Lax. “REDI has experienced tremendous growth since becoming an independent firm in 2013, and I’m extremely excited to join the team in London to help deliver on the promise the spinoff provides.”
REDI Holdings LLC is an independent, industry-backed financial technology firm. Its global, multi-broker, multi-asset EMS, REDIPlus®, supports clients throughout the entire trade lifecycle, enabling them to manage risk and efficiently implement nearly any strategy type, from simple single stock execution to complex multi-legged spreads. Through REDI’s subsidiaries (including REDI Global Technologies LLC, member FINRA, and affiliates outside of the U.S.) REDIPlus users can access nearly 125 execution brokers to route Equities, Futures or Options orders globally, as well as over 20 prime and clearing brokers via the platform’s expanding suite of middle office tools and capabilities. In addition, using REDIPlus’ open platform, broker and vendor partners are able to integrate their applications within the REDI ecosystem and take advantage of the firm’s significant global distribution footprint of more than 5,000 active users.