Research and Markets: Secured Credit Cards: An Alternative Path to Mainstream Card Products

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/g3bdnv/secured_credit) has announced the addition of the "Secured Credit Cards: An Alternative Path to Mainstream Card Products" report to their offering.

Secured Cards Cement Long-Term Credit Relationships

Unbanked and underbanked consumers, many of whom have modest incomes, face numerous financial challenges. In recent years, product development designed to serve these individuals has almost exclusively leveraged prepaid accounts. Meanwhile, consumers have become much more aware of the importance of building and maintaining a good credit score - a goal not typically achieved with prepaid products. Regulatory and profitability challenges have caused some providers of secured credit cards to leave the market, although a few national financial institutions as well as several smaller ones are finding ways to make their products successful. Opportunity awaits issuers that are willing to reevaluate this underdeveloped product. Millions of consumers - young adults, recent immigrants, and consumers with past financial difficultiesare in need of credit building tools.

The research report 'Secured Credit Cards: An Alternative Path to Mainstream Card Products' examines the competitive landscape for secured credit cards, reviewing emerging products' features and positioning.

Highlights of this research report include:

  • A review of the secured card product landscape
  • A discussion of the relevant target markets for secured cards, thin/no file and subprime
  • Estimated addressable market (number of consumers) for various secured card market segments
  • An analysis of key product trends such as upsell strategies, use of partially-secured cards, and the budgeting use case

Key Topics Covered:

  1. Executive Summary
  2. Introduction
  3. Overview of Secured Credit Card Products
  4. Business Model
  5. Potential Market and Customer Base for Secured Credit Cards
  6. Market and Competition for Secured Credit Cards
  7. Industry Positioning of the Product Suite
  8. Product Trends
  9. Regulatory and Risk Considerations for Secured Credit Programs
  10. The Relationship Between Prepaid and Secured Credit Cards
  11. Conclusion: Strategic Implications and Opportunities

Companies Mentioned

  • Bank of America
  • Capital Bank
  • Capital One
  • Digital Credit Union
  • First National Bank of Omaha
  • Fifth Third Bank
  • Merrick Bank
  • Navy Federal Credit Union
  • Suntrust
  • Synovus Bank
  • US Bank
  • USAA
  • Wells Fargo

For more information visit http://www.researchandmarkets.com/research/g3bdnv/secured_credit

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Banking and Financial Services, Cards

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Banking and Financial Services, Cards