DENVER & LONDON--(BUSINESS WIRE)--SpotXchange, the trusted platform for video advertising, today announced accelerated expansion in Europe following RTL Group’s completed acquisition of a 65% stake in the company. As part of SpotXchange’s global expansion strategy, the company will be speaking and exhibiting at dmexco (Cologne/Germany), and has already reached the first agreements with the European operations of RTL Group, including IP Deutschland’s Netzathleten Media and RTL Nederland’s Videostrip.
Netzathleten Media and SpotXchange will form a strategic platform partnership. Netzathleten Media will rely exclusively on SpotXchange’s supply side technology to connect and control the video inventory of the publishers bundled in ten content networks at Netzathleten Media. In addition, an integration in the Netzathleten Media interface will give publishers a central overview of the marketed video and display inventory in the future. The two partners also intend to cooperate closely on developing innovative forms of video advertising to create additional revenue opportunities and cater to the particular appetite and needs of content networks.
SpotXchange has also signed a strategic partnership with RTL Nederland’s Videostrip, the leading online video advertising network in the Netherlands. Videostrip will connect its proprietary Admatcher technology with the supply side technology from SpotXchange to further enhance yield for their publishers. The Dutch market is increasingly adopting programmatic video solutions to access available inventory at scale. SpotXchange’s technology allows Videostrip publishers to tap into this growing pool of international and domestic programmatic demand.
With over 10,000 employees and $8 billion in annual revenues, RTL Group is one of the largest global producers of entertainment content, with interests in 53 television channels and 28 radio stations. RTL is now the first major broadcaster to invest in the rapidly growing market of programmatic online video advertising and this is the next step of RTL Group’s strategy to become a leading player in all segments of online video and online video advertising.
Founded in 2007, SpotXchange was the first online advertising marketplace with an exclusive focus on video. Over two billion ad decisions for video advertising impressions are transacted through the SpotXchange platform daily, with ads delivered to 335 million people in over 100 countries per month.
Michael Shehan, CEO of SpotXchange, says, “RTL Group’s investment in SpotXchange represents a huge opportunity to accelerate our growth, particularly in Europe, and further advance our goal of becoming the leading comprehensive video advertising monetization platform across desktop, mobile and connected TV for premium publishers world-wide. We are integrating our programmatic trading, ad serving and yield optimization technologies with RTL Group’s leading European broadcast companies and top tier global content producers beginning with RTL Nederland and IP Deutschland’s Netzathleten Media.”
SpotXchange aims to expand operations in EMEA and will be exhibiting at dmexco, the leading international trade show for the digital industry, as well as participating in two panel programs.
Speakings and seminars
SpotXchange’s vision of programmatic video advertising is reflected in two panel debates at this year’s dmexco: SpotXchange CEO Mike Shehan will discuss addressable TV with other opinion leaders of video advertising in the Congress Hall panel, The Marketers’ Dream: Addressable TV, on September 11th (4.25 pm till 5 pm).
European Managing Director Andrew Moore will dedicate a seminar to the presence of programmatic buying: speakers from Toyota, Spree7 and Axel Springer will discuss the benefits of automated trading of video inventory on the first day of dmexco (seminar room 6, 3 pm till 3.45 pm).
SpotXchange and its market leading global products will be presented in Hall 8, stand D071 E070.
Michael Shehan, CEO, SpotXchange
Andrew Moore, European Managing Director, SpotXchange
Further information on the dmexco speakings
The Marketers’ Dream: Addressable TV at dmexco Congress Hall
Video RTB: Challenges and Chances for Buyers and Sellers
About RTL Group
RTL Group is the leading European entertainment network, with interests in 53 television channels and 28 radio stations and content production throughout the world. The television portfolio of Europe’s largest broadcaster includes RTL Television in Germany, M6 in France, the RTL channels in the Netherlands, Belgium, Luxembourg, Croatia, Hungary and Antena 3 in Spain – the company also operates RTL CBS Entertainment HD and RTL CBS Extreme HD in Southeast Asia. RTL Group’s families of TV channels are either the number one or number two in eight European countries. The Group’s flagship radio station is RTL in France, and it also owns or has interests in other stations in France, Germany, Belgium, the Netherlands, Spain and Luxembourg. RTL Group’s content production arm, FremantleMedia, is one of the largest international creators, producers and distributors of multi-genre content outside the US. With operations in 22 countries, FremantleMedia’s comprehensive global network is responsible for 8,500 hours of programming a year and distributes over 20,000 hours of content worldwide. Combining the catch-up TV services of its broadcasters, the newly acquired multi-channel network BroadbandTV and FremantleMedia’s more than 160 Youtube channels, RTL Group has become the leading European media company in online video. For more information, please visit RTLGroup.com and follow RTL Group on Twitter @rtlgroup.
SpotXchange is the trusted video advertising platform offering premium publishers holistic yield management in order to maximize revenue for desktop, mobile and connected TV inventory while driving down operational costs. Publishers leverage SpotXchange’s programmatic technology, modern ad server and private marketplace capabilities to operate effectively in an increasingly complex digital ecosystem while gaining unprecedented transparency, insights and control over the buying behavior of today’s leading brands. Over two billion ad decisions for video advertising impressions are transacted through the SpotXchange platform daily, with ads delivered to 335 million people in over 100 countries per month. Headquartered north of Denver, SpotXchange has offices in New York, San Francisco, London, and Sydney and is consistently a top 5 comScore video property for video ads served. For more information, please visit www.spotxchange.com and follow SpotXchange on Twitter @SpotXchange.