NEW YORK--(BUSINESS WIRE)--Dr. Christie Kawada, a leader in customized marketing analytics and product development in the media and entertainment space, has joined GfK MRI as Executive Vice President, Product Management and Innovation.
“Christie has an unmatched reputation for creating cutting-edge solutions that are grounded in rigorous research and design,” said Florian Kahlert, Managing Director of GfK MRI. “I am confident that she and her team will be accelerating our move into new, data-driven product opportunities, and ensuring that we continue to deliver the innovation and products that our clients need to be successful in the future.”
Most recently, Dr. Kawada served as Senior Vice President of Global Innovation Solutions, across TV and Film, at The Nielsen Company, where she created solutions based on both primary and syndicated behavioral data. Prior to that, she held leadership positions at Nielsen in client consulting, custom analytics, and marketing science.
Dr. Kawada holds a PhD in Social/Cognitive Psychology from New York University, specializing in quantitative theory and unconscious consumer behavior, and has taught classes at the University level. She also holds a Bachelor of Arts in Psychology from University of California, Los Angeles.
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s 80 years of data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.