DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/pfd273/global_indoor) has announced the addition of the "Global Indoor Positioning and Indoor Navigation (IPIN) Market 2014-2018" report to their offering.
The Global IPIN market to grow at a CAGR of 48.37% over the period 2013-2018.
To calculate the market size, the report considers revenue generated through the usage of IPIN technologies worldwide, the annual sales of beacons and platforms, and the sales of indoor positioning test equipment.
The use of hybrid positioning technology, which combines the best of both Global Positioning System and Wi-Fi is key trend in the market. The Bluetooth Low Energy indoor tracking technique, used by many beacon devices, is emerging as a low power consuming, inexpensive alternative to conventional deployment methods.
According to the report, one of the key drivers leading to high market growth is cost effectiveness. Companies invest huge amounts of money in the design as well as in the marketing campaigns of their products. IPIN allows delivery of the desired content on the smartphone of the target customers at the most appropriate time.
Further, the report states that the biggest challenge is conservatism on the part of end-users. The awareness about this technology is confined mainly to progressed nations such as the US. Most consumers in other parts of the world are still unaware of the advantages that IPIN can create for them.
Key Topics Covered:
- Executive Summary
- List of Abbreviations
- Scope of the Report
- Market Research Methodology
- Market Landscape
- Geographical Segmentation
- Buying Criteria
- Market Growth Drivers
- Drivers and their Impact
- Market Challenges
- Impact of Drivers and Challenges
- Market Trends
- Trends and their Impact
- Vendor Landscape
- Key Vendor Analysis
For more information visit http://www.researchandmarkets.com/research/pfd273/global_indoor