Research and Markets: Global Programmatic Video Market 2014-2018 with Adat.tv, BrightRoll, SpotXchange & Tremor Video Dominating

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/lxzxwf/global) has announced the addition of the "Global Programmatic Video Market 2014-2018" report to their offering.

The Global Programmatic Video market to grow at a CAGR of 20.64% over the period 2013-2018.

Rapid growth in programmatic spending by advertisers and the exponential rise in real-time bidding buying are the major trends in the Global Programmatic Video market. Market vendors are increasingly harnessing the RTB platform by increasing spending as it enables them to buy video ad space on a real-time basis. Companies are shifting their focus to rapidly growing the market by increasing their offering in these markets. The growth in the Programmatic market has resulted in an increase in the advertising budget share of companies for programmatic video.

According to the report, rapid growth in the online advertising market is a major driver in the Programmatic Video market. Increasing consumer access to the internet is shifting the mode of advertising from traditional TV or print platforms to digital advertising. Consumers are spending more time watching videos online, which attracts advertisers to invest in video advertising.

Further, the report states that the reliability and analysis of big data is a major challenge confronting the advertisers and publishers. Lack of trust on the sources of such data is a major issue, because of which publishers are reluctant to use it. A programmatic platform uses customer behavioral pattern data, which raises the issue of customer privacy and security.

Key Vendors

  • Adat.tv
  • BrightRoll
  • SpotXchange
  • Tremor Video

Key Topics Covered:

  1. Executive Summary
  2. List of Abbreviations
  3. Scope of the Report
  4. Market Research Methodology
  5. Introduction
  6. Market Landscape
  7. Geographical Segmentation
  8. Key Leading Countries
  9. Buying Criteria
  10. Market Growth Drivers
  11. Drivers and their Impact
  12. Market Challenges
  13. Impact of Drivers and Challenges
  14. Market Trends
  15. Trends and their Impact
  16. Vendor Landscape
  17. Key Vendor Analysis

For more information visit http://www.researchandmarkets.com/research/lxzxwf/global

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Media and Entertainment

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Media and Entertainment