DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/f6ckrh/retail_analytics) has announced the addition of the "Retail Analytics Market by Business Function, & by Solutions - Worldwide Forecasts and Analysis (2014 -2019)" report to their offering.
The retail analytics market is expected to grow from $1.88 billion in 2014 to $4.40 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 18.6% from 2014 to 2019
In retail analytics, each solution and service plays an important role in the overall market. These solutions and services support a broad spectrum of multi-functional applications such as campaign management, customer acquisition, retention and loyalty management, space planning and optimization, cluster planning, demand and supply forecasting, inventory management, workforce management, fraud and risk management and others.
The retail analytics market analysis consists of various types of business functions, solutions, services, deployment, and regions. The overall market size is calculated by adding up the market sizes of all solutions and services such as data management software, analytics software, mobile applications, reporting and visualization tools, professional services, support and maintenance services among others.
For attaining enhanced marketing effectiveness, a significant number of retailers are focusing strongly on gaining insights out of the unstructured customer data which would ultimately assist them in making improved business strategies and decisions. This would further help reduce causes of customer attrition and hence enable the retailers in providing enhanced customer experience. The retail analytics solutions also help the digital retailers in advertisement campaign management, customer segmentation and loyalty management. The retail analytics solutions for conventional brick and mortar retail houses are also applied for space planning and optimization, cluster planning/ assortment, inventory management and others.
On the basis of solutions, the retail analytics market has been segmented into data management software, analytics software, mobile applications, and reporting and visualization tools. A number of these solutions are available for deployment within the outlet premises as well as on demand, i.e. through the cloud.
Key Topics Covered:
- Research Methodology
- Executive Summary
- Premium Insights
- Market Overview
- Industry Trends
- Retail Analytics: Market, By Business Function
- Retail Analytics: Market, By Types
- Retail Analytics: Market, By Type of Deployment
- Retail Analytics: Market, By Region
- Competitive Landscape
- Adobe Systems
- Angoss Software
- Microsoft Corporation
- SAS Institute
- Tableau Software
For more information visit http://www.researchandmarkets.com/research/f6ckrh/retail_analytics