NASHVILLE, Tenn.--(BUSINESS WIRE)--A complimentary webinar hosted by Aegis Health Group explores how hospitals can enhance their population health management strategy by leveraging the combined results of an integrated physician and employer relationship initiative. The hour-long webinar, “Advance Your Hospital’s Population Health Strategy: The Impact of an Integrated Physician & Employer Market Initiative,” begins at 10 a.m. CDT on September 17. Participants must pre-register at www.aegisgroup.com/webinar.
Kathy Rhoad, director of marketing for The Regional Medical Center (RMC) and an accomplished speaker at various industry events, will share how one of South Carolina’s most progressive hospitals increased revenue while advancing its population health initiative. Webinar co-host Rochell Pierce, Aegis’ vice president of physician relationship management, will help participants:
- Identify essential elements for establishing a successful integrated physician and employer business development initiative.
- Develop a messaging and branding strategy designed to reach multiple target audiences and increase market share.
- Determine how to leverage data to identify and grow targeted service lines.
- Understand how RMC measured program results and return on investment.
- Discover the added benefit of advancing the hospital’s population health management strategy.
“While many hospitals have physician relationship programs in place, they often lack the support and systems required to integrate it with their community and employer initiatives,” said Rochell Pierce, Aegis’ vice president of physician relationship management. “The focus of our webinar is to help hospital leaders leverage this approach to grow their bottom lines while optimizing their population health management strategies.”
This webinar is the latest in Aegis’ series of informative and engaging discussions that help hospitals increase market share, solidify relationships with consumers and physicians, and impact revenues. Aegis also offers insight into hospital-leadership challenges through its thought paper series. All of the papers, including the latest one, “Population Health 2.0: The Age of the Consumer,” are available at no charge at www.aegisgroup.com.
About Aegis Health Group
Aegis Health Group has assisted hundreds of hospitals with proven-effective business development strategies for 25 years. Its strategic Population Health Management solutions enable hospitals to grow market share and revenue by identifying and intelligently managing the health risks of local consumers within the communities they serve. Complementing this is Aegis’ data-driven and award-winning Physician Relationship Management strategy, which creates powerful alignment between hospitals and their medical staff to drive service-line growth, enhance patient care and quality, and provide timely issue resolution. Further information about Aegis is available at www.AegisGroup.com or on their blog at www.aegishi4.com.