Rinovum Launches The Stork® Conception Aid in Canada!

PITTSBURGH--()--Rinovum Women’s Health today announced the introduction in Canada of The Stork® conception aid. The Stork is a new at-home conception aid bringing together cervical cap insemination, a well-established technique used by healthcare professionals, with innovative technology, to help couples conceive naturally and in the privacy and comfort of their home. The introduction of The Stork helps bridge the gap between natural intercourse and in-clinic, assisted treatments such as intrauterine insemination (IUI), in vitro fertilization (IVF) or clomifene. Today, approximately 1 in 6 Canadian couples struggle with trying to conceive.1

Combining science and innovation, The Stork offers a cost-effective, over-the-counter approach to the well-established practice of cervical cap insemination.2,3 The Stork is designed to be used as a "first-step" for couples when trying to conceive before advancing into further assisted reproductive treatments – and costs.4 Cervical cap insemination has a recorded success rate of between 10-20 per cent,5 which is comparable to IUI - with recorded success rates between 15-20 per cent.6 The Stork is favorable for couples experiencing common fertility difficulties such as low sperm count, low sperm motility, unfavorable vaginal environment, and unexplained infertility.4

"Research demonstrates that alternative options are highly welcome among Canadians with three-quarters of individuals struggling with infertility being likely to try an at-home conception aid available without a prescription," says Stephen Bollinger, President and CEO of Rinovum Women's Health and the creator of The Stork. "We’re delighted to launch The Stork in Canada as it provides couples with a feasible, non-invasive option to support natural, at-home conception."

The Stork (Each package containing a single-use kit) is available at Rexall™ and London Drugs® pharmacy locations. More information about The Stork, including demonstration videos and resources for couples trying to conceive, can be found online at www.storkconception.ca.

The Canadian launch of The Stork is preceded by the company’s May launch in the U.K.

About The Stork

The Stork works by collecting semen into a cervical cap, which is located at the bottom of a condom-like sheath. The applicator then delivers the cervical cap, containing the semen, to the entrance of the cervix. The cervical cap is left next to the cervix for four to six hours and then removed using a tampon like pull chord. The cervical cap keeps the semen as close to the cervix as possible, to allow sperm to swim up to the egg. Normal daily activities can be carried out while the cervical cap is in place. It is recommended that The Stork be used just before and/or during ovulation.

Rinovum Women’s Health

Rinovum Women’s Health is a privately held women’s health company dedicated to bringing products into the market that will enhance women’s lives and empower them to take charge of their health. Their first focus, The Stork, is a conception aid for reproductive health to assist in natural fertility and conception in the privacy of the patients’ home. Rinovum Women's Health aims to provide products that are easy-to-use and safe, as well as a more economical way for a couple to address some of these issues. More information about Rinovum Women’s Health can be found at www.rinovum.com.

1 Government of Canada. Fertility. http://healthycanadians.gc.ca/health-sante/pregnancy-grossesse/fert-eng.php. Accessed June 2014.
2 Coulson, C, et al. Randomized controlled trial of cervical cap with intracervical reservoir versus standard intracervical injection to inseminate cryopreserved donor sperm. Human Reproduction, Vol. 11, no.1, pp.84-87, 1996.
3 Mahony, M.C. Evaluation of the effect of a cervical cap device on sperm functional characteristics in vitro. ANDROLOGIA 33, (2001).
4 Rinovum. The Stork Canada. www.storkconception.ca. Accessed June 2014.
5 Flierman, Hendrikus, et al. A Prospective, randomized, cross-over comparison of two methods of artificial insemination by donor on the incidence of conception: Intracervical insemination by straw versus cervical cap. Human Reproduction, Vol. 12, no.9 1945-1948, 1997.
6 Bergquist, C.A., et al. Artificial insemination with fresh donor semen using the cervical cap technique: a review of 278 cases. Obstet Gynecol. 1982 Aug;60(2):195-9.

Contacts

Rinovum Women’s Health
Brianna Freeman, Director of Marketing, 724-241-8936
bfreeman@rinovum.com

Release Summary

Rinovum Women’s Health today announced the introduction in Canada of The Stork® conception aid.

Contacts

Rinovum Women’s Health
Brianna Freeman, Director of Marketing, 724-241-8936
bfreeman@rinovum.com