NGDATA and 451 Research to Host “From Data to Data Driven: Applications That Will Change Your Business” Webinar on September 10

Session to Focus on How to Leverage Data-Driven Applications and Prescriptive Analytics to Produce Concrete Business Value

NEW YORK--()--NGDATA™, the customer experience management solutions company, today announced that it will team up with 451 Research for a joint Webinar titled “From Data to Data Driven: Applications That Will Change Your Business” taking place next Wednesday, September 10. 451 Research Analyst Matt Aslett will lead the discussion with NGDATA and explore the evolution of data-driven applications, the value of machine learning and the importance of prescriptive analytics for organizations seeking real and immediate business value from their big data.

“Data volumes are exploding. Hiring more resources and manually number crunching is no longer the solution, however. Machine learning and automation now enable data to drive decisions and discover what's unknown, like customer behavior, intent and preferences,” said Aslett. “This Webinar will discuss the final hurdle organizations must face to derive real value from big data – deploying prescriptive, data-driven applications which actively steer processes to produce results. We’ll discuss the importance of going beyond analytics and data visualization and how organizations can produce clear actions via data-driven applications that will directly impact their business and their customers.”


    Matt Aslett, Research Director, 451 Research
Steven Noels, Chief Technology Officer, NGDATA


This webinar will focus on the evolution of data-driven applications and how organizations can leverage real business value from their existing big data via machine learning and prescriptive analytics. In this webinar, attendees will learn:
-- How big data technology has matured to provide a platform for interactive applications;
-- How machine learning and automation enable more effective big data insights and preference learning;
-- Why prescriptive analytics are crucial for businesses and for their customers;
-- How organizations can move beyond basic data analysis and implement prescriptive, data-driven applications


September 10, 2014 at 12:00 p.m. ET


Register online at: NGDATA'S Website



NGDATATM is the customer experience management solutions company that enables enterprises to radically improve the effectiveness of their marketing campaigns, increase up-sell and reduce churn. The company delivers Lily Enterprise, which empowers enterprises to listen bigger to customer interactions across all channels, learn faster from customer’s behavior – continuously building intelligent Customer DNA—and execute smarter with highly targeted product offers and content. Lily includes a unique combination of interactive Big Data Management, Machine Learning, Real-time Behavioral Scoring and Segmentation capabilities in a single integrated solution. Headquartered in Gent, Belgium with offices in New York City and San Francisco, NGDATA provides solutions to data-driven sectors such as financial services, telco and media/publishing. Customers include: AXA, France Telecom, Orange, De Persgroep and Telenet, among many others.

Please visit for more information or follow on Twitter @ngdata_com or connect with the company on LinkedIn.


fama PR
Lizzie McGlinchey, 617-986-5029

Release Summary

NGDATA and 451 Research will host a webinar on September 10 on how to leverage data driven applications and prescriptive analytics to produce concrete business value.


fama PR
Lizzie McGlinchey, 617-986-5029