The Hub Announces Brand-Experience Prize Finalists

Fourth annual juried competition honors excellence in the brand experience

WESTPORT, Conn.--()--The Hub today announced finalists in its fourth annual Hub Prize competition, honoring excellence in the brand experience. Gold, Silver, Bronze winners, as well as the recipient of The Hub Cup, for best-in-show, will be announced and celebrated at the culmination of Hub Live in New York City, October 7 & 8th:

“The Hub Prize is uniquely designed to honor innovative brand experiences that make people’s lives better in ways big or small,” says Tim Manners, founder of The Hub. “We received an unprecedented number of entries from around the world that speak to the ability of brands to improve daily life at each and every touch point.”

In alphabetical order, the finalists are:

American Family Insurance for Dream Vault Mobile

B&Q China for Love Where You Live

Bank of America for Bank of America Re-Positioning

Blowfish for Intoxication Nation

Busken Bakery for Lite-Hearted

Cannondale for The Cannondale Store

Citi for Citi Bike

CNA for The Speaking Exchange

Coca-Cola for FIFA World Cup Trophy Tour,

Coca-Cola for The Happiness Flag

Coca-Cola for A Rainbow for the Rainbow Nation

Cover Girl for Hunger Games

Huella Social for The Planet Can Come Back To Life

Honeywell for Life Safety

HP for Living Progress

HP + Google for HP Chromebook 11

Kellogg’s for Pringles Flavor Slam

Kimberly-Clark for Scott’s Shared Values

Mars Food for Ben’s Beginners

MillerCoors for Beer Compass

Mondelez International for The One Direction Tour

MTV Mobile for The Emography Project

New Balance for Make It Yours

Nivea Sun Kids for The Protection Ad

PepsiCo for Pepsi Spire 2.0

Playtex for Playtex Baby Social

Reckitt-Benckiser for Winning the Battle Against Zits & Zombies

Restoration Hardware for The Gallery at the Museum of Natural History

Safeway for The Safeway Grocery Delivery App

San Francisco SPCA for Animal Instincts Pet Condoms

Sherwin-Williams for ColorSnap Glass

Tesla Motors for Extending The Tesla Experience

Teva for Living Adventure

Time Warner Cable for 23rd Street Flagship Store

Umpqua Bank for Umpqua San Francisco Flagship

Valspar Paint for Love Your Color Guarantee

Wrigley for Rock Paper Skittles

A panel of 35 judges, including brand and agency executives, academics, authors and other brand-experience leaders, selected the finalists and winners.

Established in 2004 as a print magazine, The Hub has evolved into a community of brand-experience leaders across all product and service categories who are dedicated to the principle that brands are promises kept. Through white papers, research and discussion in pages of The Hub Magazine, presentations at the annual Hub Live symposium, think tanks, benchmark studies, share groups, an awards program and more, The Hub is the center of excellence in the brand experience.


The Hub
Jane Manners, 203-227-7060, ext. 232

Release Summary

The Hub Magazine announces finalists in its Hub Prize 2014 competition, honoring excellence in the brand experience.


The Hub
Jane Manners, 203-227-7060, ext. 232