DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/52px5l/lbs_market_in) has announced the addition of the "LBS Market in North Americas 2014-2018" report to their offering.
The LBS market in North America to grow at a CAGR of 27% over the period 2013-2018.
The various location-enabled mobile devices are smartphones, tablets, personal navigation devices (PNDs), and location-enabled devices fitted in vehicles. LBS is used for discovering places and routes, tracking, obtaining traffic updates, real-time directions, routes to landmarks, information regarding on-going local events, finding friends, location-based advertising, location-based shopping, location-based social networking, and location-enabled searches. It is also used for location-based entertainment and infotainment purposes.
One of the emerging trends in this market is an increase in the use of LBS for public safety and national security. Most government organizations and security agencies use this platform to trace the location of emergency callers. Hence, increased use of LBS for public safety and national security services is expected to propel the market growth during the forecast period of 2013-2018.
According to the report, one of the main drivers in this market is the integration of mobile advertising and LBS. Most of the businesses use location-based mobile advertising to advertise their products and to provide the right information at the right time and at the right place to consumers. The companies use this platform to increase the traffic in their store.
Further, the report states that one of the major challenges in this market is the lack in reliability and data accuracy. The accuracy of real-time location-based search results is measured by the relevancy of the information provided by location-based search providers. However, because of the lack of regional content providers, location-based search providers are unable to provide accurate data.
In terms of service category, the LBS market in North America can be segmented into two:
In terms of end-users, the market is segmented into three:
- Individual Consumers
- Government Organizations
Small and Medium-sized Enterprises (SMEs) and Large Enterprises.
The Outdoor LBS segment is sub-segmented into seven:
- Location-based Navigation
- Location-based Search and Advertising
- Location-based Infotainment
- Location-based Tracking
- Location-based Analytics
- Location-based Fitness
- Wearable Applications, and Others
- Foursquare Labs
- TeleCommunication Systems
For more information visit http://www.researchandmarkets.com/research/52px5l/lbs_market_in