SAN JOSE, Calif.--(BUSINESS WIRE)--Immersion Corporation (NASDAQ:IMMR), the leading developer and licensor of touch feedback technology, today announced that it has extended its license agreement with Samsung, for the use of TouchSense® and Integrator products in smartphones and other mobile devices, to the company’s printing solutions business unit. The first product as a result of this agreement extension uses Immersion’s high-definition, TouchSense 5000 software in a touch LCD printer controller.
Using TouchSense 5000, Samsung’s new smart MultiXpress Multifunction printer series feature a high-definition tactile interface on an Android OS-based touch LCD screen printer controller. Immersion’s TouchSense 5000 software enhances the touch screen LCD printer controller’s capabilities to produce powerful and crisp tactile effects, creating a more intuitive and easy-to-use interface.
“At Samsung, we are always re-thinking the design of our products. Our goal is to design devices that function well and delight our customers,” said Kasey Kim, Vice President of Printing Solutions at Samsung Electronics. “The tactile interface, designed with Immersion’s TouchSense, on our new printer provides an enhanced user experience for our customers.”
As the industry continues to move forward with the integration of new technology components in digital devices, the design of the user experience has become increasingly important. Touchscreens have the advantage of a streamlined, software-based system that can be easily upgraded and customized based on user preference, however, they lack the tactile feel of a button user interface to which consumers are accustomed. Immersion’s technology enables OEMs to complement touchscreens with critical tactile confirmation cues, distinctively enhancing the usability of their products.
“We’re pleased that Samsung continues to adopt and find new use cases for our software. Touch feedback is going to become a primary part in the user experience in every device,” said Dennis Sheehan, SVP of sales and marketing at Immersion. “Samsung is leading the way in redefining that user experience.”
TouchSense 5000 is a part of Immersion’s suite of TouchSense software solutions that allows device manufacturers to create advanced, multi-dimensional user experiences with tactile effects. TouchSense features customizable, high-quality, power-efficient tactile effects for use in touch user interfaces, applications and services.
For more information on TouchSense visit http://www.immersion.com/products/touchsense-tactile-feedback/.
About Immersion (www.immersion.com)
Founded in 1993, Immersion (NASDAQ: IMMR) is the leading innovator in haptics, or tactile effects; the company's touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion's high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games, videos and music; restore "mechanical" feel by providing intuitive and unmistakable confirmation; improve safety by overcoming distractions while driving or performing a medical procedure; and expand usability when audio and visual feedback are ineffective. Immersion's TouchSense technology provides haptics in mobile device, automotive, gaming, medical and consumer electronics products from world-class companies. With over 1,700 issued or pending patents in the U.S., China and other countries, Immersion helps bring the digital universe to life. Hear what we have to say at blog.immersion.com.
This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.
All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, statements regarding the benefits of Immersion's technology.
Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to: unanticipated difficulties and challenges in product development efforts by Immersion and its licensees (including Samsung); lack of market demand for Immersion's technologies; unanticipated difficulties and challenges encountered in implementation efforts by Immersion's licensees; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion's products or third party products incorporating Immersion's technologies (including Samsung’s); and a delay in or failure to achieve the acceptance of touch feedback as a critical user experience. Many of these risks and uncertainties are beyond the control of Immersion.
For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion's most current Form 10-Q, which is on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion's beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.
The use of the word "partners" in this press release does not mean legal partners.
Immersion, the Immersion logo and TouchSense are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.