NEW YORK--(BUSINESS WIRE)--The Guardian Life Insurance Company of America® (Guardian), one of the nation’s largest mutual life insurers and a leading provider of employee benefits, today announced that 81 percent of Guardian’s financial representatives, who have completed the social media training program, interact with customers and business partners via online channels. The high adoption of Guardian’s Financial Representatives on social media has led the company to expand its program to include its national wholesaler network as well. The program was recently recognized at the LIMRA LOMA 2014 Social Media Conference for Financial Services with the Best Use of LinkedIn Award.
Guardian is leveraging content, compliance, and retention software to equip their Financial Representatives and wholesalers with tools to effectively listen, engage, build relationships, and grow business on social media platforms such as LinkedIn and Facebook. The successful use of these tools provides these agents with the ability to connect with more prospects, attain new clients and increase the assets under management in their book of business.
“Guardian’s financial representatives and wholesalers need to be where our clients are and increasingly this is on social media platforms,” said Kurt Shallow, Vice President of Risk Products Distribution at Guardian. “These forums provide unprecedented client access and engagement opportunities and are also great tools for recruitment and professional development for our agents and wholesalers.”
Guardian’s social media program provides Financial Representatives and wholesalers access to relevant materials such as articles, images, and videos that can be posted to their followers and prospective clients. These interactions are captured to remain compliant with federal regulations. On average, Guardian’s users share eight pieces of content each month to create new touch points and avenues of engagement with their clients.
Before Financial Representatives and wholesalers can launch their social media activities, they have training through Guardian’s Social Media Certification Course which covers social media basics, compliance issues, and how to leverage social capital through content planning, creation, publishing, analytics, recording, and retention.
A mutual insurer founded in 1860, The Guardian Life Insurance Company of America (Guardian) and its subsidiaries are committed to protecting individuals, business owners and their employees with life, disability income and dental insurance products, and offer funding vehicles for 401(k) plans, annuities and other financial products. Guardian operates one of the largest dental networks in the United States, and protects more than eight million employees and their families at 115,000 companies. The company has approximately 5,000 employees in the United States and a network of over 3,200 financial representatives in more than 80 agencies nationwide. For more information about Guardian, please visit www.GuardianLife.com.