HERNDON, Va.--(BUSINESS WIRE)--SYNTASA, an industry leading Marketing Analytics-as-a-Service (MAaaS) provider, announced today the release of its Personalization Maturity Index (PMI), a measurement process that analyzes an organization's unique capabilities and readiness for marketing personalization using the data, technologies and talent they have available. The SYNTASA Personalization Maturity Index is a two-dimensional indicator of an organization’s corporate vision and availability of technological infrastructure for data-driven customer-centric marketing.
The SYNTASA Personalization Maturity Index is based on corporate capabilities across five core dimensions: intent, data, technology, process, and people. Responses are scored on a scale of 1 to 10 according to indication of strategic readiness and tactical capability. By analyzing and probing the core dimensions in this way, a business organization gets a complete assessment of the state of their current marketing analytics activity.
The PMI assessment provides meaningful results, highlighting both the strengths and weaknesses of current marketing analytics practices in place. A better understanding allows executives to create a clear direction forward to improve capabilities. In one-to-one marketing, this means greater personalized services, products and content delivered to the right person at the right time, resulting in higher conversion rates and guaranteed marketing analytics success. For more information about the Personalization Maturity Index, visit www.syntasa.com.
SYNTASA™ is an Analytics as a Service provider focusing on Marketing Analytic solutions and applications. SYNTASA’s Marketing Analytics-as-a-Service (MAaaS) solution enables companies to improve customer awareness, acquisition and retention outcomes by optimizing the customer experience through a secure, intelligent, real-time and highly scalable cloud-based big data platform. This unique MAaaS solution goes beyond the typical digital marketing suite – the SYNTASA team itself provides the deep industry and solution expertise needed for companies to quickly gain deeper insight into their customer bases. Premier customers include companies in retail, financial services, online marketing (ecommerce), and US Government industries. SYNTASA is headquartered in Herndon, VA just outside the Washington, DC metropolitan area. For more information, visit http://www.syntasa.com.